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Google has rolled out a redesigned feed for news (GOOGL)

Google rolled out a redesigned news feed infused with machine learning to create a more customized user experience

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Google rolled out a redesigned news feed infused with machine learning to create a more customized user experience.

News in the feed will appear according to user’s interactions with Google, like search history, topics users pick and trending developments around a user’s location.

The feed is available in the Google app for iOS and Android, and could potentially keep users who may otherwise scroll through Facebook’s news feed in Google’s app longer.

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