- The biggest players in tech want a crack at disrupting TV advertising.
- Amazon and Google are taking a more direct approach by paying to control some TV ad space.
- Facebook is looking to partner and moving more deliberately.
- That means Facebook is likely to face resistance from the ad industry, which could put it behind other players
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Facebook's plan to disrupt TV advertising may have hit a wall
Google, Amazon and Facebook all see an opportunity to disrupt TV advertising. Among the three tech giants, Facebook has perhaps chosen the toughest route.
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Break in to TV advertising, and billions of dollars could flow to Facebook.
- Buy the rights to programming, like
- Hulu’s coming 50-channel offering
- . Being a pay TV provider also gives companies like YouTube and Hulu the ability to sell a certain amount of live commercial time each hour, just like cable companies such as Comcast and Charter.
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