Amazon just fixed a major problem that customers hated (AMZN)

pulse

June 20, 2017 7:52 PM

Data shows customer hate the hassle of returning items, and Amazon's Prime Wardrobe just made it a whole lot easier.

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Amazon, with its new Prime Wardrobe program, has made it much easier to send unwanted clothing back to the retail giant.

The program allows Prime users to pick out several items of clothing to be sent, free of charge, in a special box that is designed to be resealable. A free UPS label is included, and customers are only charged for the clothing they keep.

Returns are a big part of online shopping. Nearly half — 48% — of customers surveyed by retail data firm Nazar say they returned an online purchase in the last year.

Clothing sold by Amazon already comes with free shipping both ways, a notable concession from the company that clothing cannot be sold like other items online.

Unlike most clothing stores, Amazon has a key disadvantage in that there are no physical locations to return clothing items to easily. Customers must print a return label and find a new box if they threw the one the item was shipped in away.

For Amazon specifically, 74% of Amazon customers complained about printing a return label and 25% said it was annoying they had to find a new box or envelope, according to Nazar.

Prime Wardrobe eliminates all those issues, creating a peace of mind for consumers and eliminating that hesitation to click "order" that will no-doubt get more items in customer's hands. with the appropriate incentives to keep the items rather than sending them back.

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