1 year and $1 billion later, Pokémon Go is trying to stay relevant for hardcore players

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July 6, 2017 10:12 PM

While the crowds are mostly gone one year later, Pokémon Go has been nothing short of a phenomenon. Now Niantic Labs is focused on its most loyal players.

Happy Birthday Pokémon Go

Around this time last year, thousands of people were causing stampedes in major cities around the world while playing Pokémon Go, the hit game by Niantic Labs.

While the crowds are mostly gone one year later,

Pokémon Go by the numbers:

Pokémon Go has brought in $1.25 billion in worldwide revenue from in-app purchases, according to analytics firm App Annie.
While user growth has steadily declined since its release one year ago, the game had about 60 million monthly users in June, according to Apptopia. Some small spikes in growth have correlated to temporary promotions that release more kinds of specific Pokémon into the world.

What's next:

Now that initial hype has passed, Niantic has started focusing its efforts on improving the game for its most loyal players. A new gym system was recently introduced
Multiple real-world events put on by Niantic are expected to draw tens of thousands of people this summer. This

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