8 key findings on marijuana consumer trends from the 'Uber for weed'

pulse

February 9, 2017 4:30 PM

explores trends in consumer demographics and buying behaviors.

The so-called "Uber for weed" used data from5,000 survey participants, making it one of the state's biggest reports on marijuana spending yet. One big caveat: people who buy pot using an online delivery service might not be representative of the entire market, and the report does not reflect consumer habits outside California.

We pulled out the most interesting findings. Take a look.

Silicon Valley is the third fastest growing market in California.

In 2016, the San Francisco Peninsula, a stretch of the Bay Area that houses some of the top tech companies including Google, Apple, Facebook, and other Silicon Valley giants, experienced the third biggest increase in Eaze deliveries compared with growth in other California markets.

The East Bay and San Francisco ranked first and second, respectively.

Silicon Valley had the biggest appetite for vaporizers.

Marijuana oil cartridges used for vaping made up a higher percentage of sales in Silicon Valley than any other region in California. These days, there's a range of vaporizers

Vaporizer sales exploded 400% year-over-year.

"Do you even vape, bro?" In California, the answer is increasingly, "Yes."

In December of 2015, marijuana oil cartridges used for vaping accounted for a modest 6% of Eaze's total sales. In December 2016, the category exploded to 24% of total sales, up 400%.

One in five orders placed on Eaze included a vaporizer cartridge.

Raw flower sales are shrinking.

Flower, the fluffy, green stuff you smoke, remains the most popular product across California. However, increasingly high-tech methods of consumption give users more choices.

Eaze points to the rise of vaporizers as a key contributor to flower's decline. In December 2015, flowers made up 75% of Eaze's total sales. 2016 saw flower sales fall to 54%.

Products containing cannabidiol are also on the rise.

One in three people on Eaze are women.

As the stigma against marijuana fades in states where the drug is legal, women are embracing the industry like never before. By late 2016, 33% of people using Eaze were women, up from 25% at the start of the year.

Baby boomers are the fastest growing population of Eaze users.

People born between 1946 to 1964, known collectively as the baby-boomer generation, make up the fastest growing segment as a percentage of all Eaze users. They grew 25% year-over-year, while millennials' share of total users actually declined 3% in 2016.

Baby boomers also spent 36% more on marijuana than millennials do in a given month.

82% of survey participants say they've dialed in their alcohol consumption.

Eaze reports that more than 82% of respondents said that using marijuana has caused them to reduce their alcohol intake, while 11% said they've quit drinking entirely because of pot.

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