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Walmart and Target may have an edge over Amazon with back-to-school shoppers (WMT, TGT, AMZN)
A physical presence may provide Walmart and Target with an edge over Amazon with back-to-college (aged 18-24) shoppers
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A physical presence may provide Walmart and Target with an edge over Amazon with back-to-college (aged 18-24) shoppers, according to a study by Branding Brand.
The study found that 64% of college shoppers will head to Walmart and/or Target for their fall needs, while only 50% plan to shop on Amazon.
Although this demographic is inclined to shop via mobile this season, most of them plan to return items in-store, making Target’s and Walmart’s brick-and-mortar footprints a huge draw.
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More generally, brick-and-mortar stores will be the preferred shopping channel for back-to-school shopping, according to a separate survey by the International Council of Shopping Centers (ICSC). Most shoppers (89%) will go to shopping centers and malls, citing ease of buying and the ability to see, touch, and try on merchandise as their top reasons for shopping in-store.
Retailers like Walmart and Target have an opportunity to capitalize on this interest with omnichannel services and promotions.
- Although only one-third of shoppers plan to use click-and-collect, this service could help draw in more foot traffic for stores in close proximity.
- Deals and promotions are highly persuasive among back-to-school shoppers.
BI Intelligence, Business Insider's premium research service, forecasts that U.S. consumers will spend $385 billion online in 2016. Moreover, BI Intelligence predicts that number will grow to $632 billion in 2020.
So to create your ultimate e-commerce battle plan, you need the right intel, and BI Intelligence is here to help.
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