- US consumers are ditching denim in favor of stretchy pants.
- According to data from the US Census Bureau, reported by
- This is being driven by a trend towards wearing athleisure ware.
ADVERTISEMENT
There's a monumental shift in American fashion — and it's killing denim for good
US imports of women’s stretchy pants exceeded those of blue jeans in 2017, according to data from the US Census Bureau.
ADVERTISEMENT
American consumers have had enough of constricted pants.
For the first time in history, US imports of stretchy knit pants exceeded those of blue denim jeans in the US in 2017,
Imports of blue jeans into the US hit their peak in 2010 and have been on the decline ever since. During this period, the trend towards wearing athleisure wear in everyday life has been taking off in the US.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
Offshore sportsbooks and best sports betting sites
Top 5 African cities with the most unaffordable real estate in 2024
US says it is still engaged with West African juntas
Opinion Piece: Accelerating sustainable development goals through better agricultural risk management
Zimbabwe is set to honor Russian victory with a monument
Top cross-border payment companies in Africa on recent global ranking
Studio Monkey in collaboration with Worldwide FM and Gilles Peterson launches initiative to support grassroot music communities
NexaScale marks one-year milestone with visionary initiatives empowering Africa's youth for the future of work