Teens are obsessed with Gucci — and it's giving the brand a big boost

pulse

April 24, 2018 11:02 PM

The luxury brand has exploded in popularity in recent months, especially amongst millennial and teen shoppers. It was voted the 10th top apparel brand for teens in a Piper Jaffray survey in April.

Same-store sales at
The brand is capitalizing on a resurgence of '90s styles.
Gucci is now a top teen brand.

Gucci is back in vogue.

On Tuesday, Gucci's parent company Kering SA reported a 48.7% jump in same-store sales during the first quarter of 2018. This followed a 43% and 49% increase in the two quarters before.

The luxury brand has exploded in popularity in recent months, especially amongst millennial and teen shoppers.

was also featured prominently in a survey on teen spending done by Piper Jaffray. The company surveyed 6,000 teens across the US and found that they ranked Gucci as the 10th most popular apparel brand overall. In 2017, Gucci ranked in 15th place.

Gucci is benefiting from a resurgence in '90s styles: after a decade in the darkness, the logo is back in fashion and younger consumers are flocking to logo-heavy brands such as Gucci, Clavin Klein, Champion and Tommy Hilfiger to pick up branded T-shirts and jumpers.

Some of these products are exclusive to its online store.

During the first quarter, Gucci's online sales were up by triple digits versus the previous year, another indication that its tech-savvy younger shoppers are helping to boost sales.

Since 2015, the brand has fallen under the creative direction of

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