Starbucks' Unicorn Frappuccino looks shockingly different from its advertising (SBUX)

pulse

April 19, 2017 5:51 PM

Starbucks' marketing shows a different image than the reality of the Instagrammable new beverage.

Starbucks' Unicorn Frappuccino was created to be an instant Instagram sensation — but it doesn't look like what Starbucks led customers to believe.

When Starbucks released its photo of what the Unicorn Frappuccino would look like, people freaked out. A purple drink that would transform into pink, it was a beverage made to be photographed.

Here's what Starbucks said the Frappuccino would look like:

When Starbucks started selling the super-hyped beverage on Wednesday, however, the reality was a little bit different from the advertising — and that's not a bad thing.

Here's what the drink looks like:

It's an aesthetically pleasing beverage! I would argue it looks better than Starbucks' strange, artificial-looking drink.

Some baristas are getting a little sloppy with the blue drizzle, sure, but even these slightly messy drinks look good.

To reiterate, Starbucks:

Reality:

The Unicorn Frappuccino was made to be Instagrammed, so it's puzzling that Starbucks, a brand with a generally fantastic social media aesthetic, didn't just trust the beverage would be Instagrammable in its own right, without any tweaking.

Because let's be real — it looks pretty good.

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