- One customer compared the experience to "drunk-texting."
- Mobile ordering and tech are a crucial part of Starbucks' future as the chain has struggled to grow traffic.
ADVERTISEMENT
Starbucks sent some customers a 'drunk-texting' push notification late Thursday night — and people aren't happy (SBUX)
Dozens of Starbucks customers received late-night notifications for the chain's Happy Hour deal — which starts at 3 p.m.
ADVERTISEMENT
Many Starbucks customers got a late-night message from the coffee giant last night — and they aren't too pleased.
Dozens of customers took to social media to complain about a notification for Starbucks Happy Hour — which starts at 3 p.m. — that they say they received late in the evening, long after they wanted to visit the coffee chain.
Related content
ADVERTISEMENT
Related content
Related content
"I just got a pop-up notification from the Starbucks app telling me that happy hour is at 3PM today," one person commented on Starbucks' Facebook page. "It's currently 9:30pm. So is the app inviting me to something I already missed 6 hours ago or is it 17 1/2 hours early for tomorrow?"
Related content
Related content
ADVERTISEMENT
@Starbucks your app shouldn... @ Resigned Turtle #emo#
Customers said that they recieved the notification as late as 1 a.m. in a situation one customer compared to "drunk-texting." Business Insider's Hayley Peterson, for example, recieved a text at 12:26 a.m. ET.
Related content
Related content
Related content
ADVERTISEMENT
"
In late March, Starbucks announced plans to bring back its popular Happy Hour deal.
The revamped deal includes beverages beyond Frappuccinos and has a greater emphasis on mobile deals, as customers are notified of updated events and offers via their mobile apps or email. In a statement, the company said that the evolution of the promotion "is part of the company's ongoing strategy to strengthen digitally enabled customer relationships."
That makes it a bigger problem when Starbucks' app malfunctions — as it seems to have done on Thursday night.
Starbucks has long maintained that tech is crucial to its future. While the chain has struggled to increase traffic over the last year, most of its same-store sales growth has been from customers ordering via mobile as part of the Starbucks Rewards program.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
See why ice is now pricier than bread and milk in this African country
8 ingenious tips to merge PDF files more efficiently
10 most powerful African passports in 2024
UK sends first voluntary asylum seeker to Rwanda
FCMB Group records 186% profit growth, proposes 50k dividend
Accounting with a Purpose - Moracle Ghana CEO has simplified accounting for small businesses and nonprofits
10 African countries with the lightest debt burden in 2024
Sale of African skulls in a British museum comes to light