Olive Garden is selling a pass that gives you a year of unlimited pasta for just $300

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August 21, 2018 5:14 PM

Olive Garden's never-ending pasta passes are going on sale on Thursday at 2 p.m. ET. For the first time, Olive Garden is selling an annual pasta pass that provides unlimited pasta for an entire year for $300.

For the first time, Olive Garden is selling an
The chain is selling 1,000 annual pasta passes and 23,000 passes that grant the holder eight weeks of never-ending pasta.

Olive Garden's never-ending pasta passes are an unmitigated hit. Last year, the passes — which provide holders with eight weeks of unlimited pasta, soup or salad, and breadsticks — sold out in less than a single second.

This year, Olive Garden is raising the stakes.

On Thursday, August 23, Olive Garden is putting 23,000 pasta passes on sale for $100 each at 2 p.m. ET. It's 1,000 more than the company sold last year.

In addition to the eight-week passes, Olive Garden is selling 1,000 passes that will give holders unlimited pasta for an entire year for $300.

"Our super fans have turned this into a phenomenon," Jennifer Arguello, Olive Garden's executive vice president of marketing, told Business Insider.

"But, every year when pasta pass comes to an end, we hear from them," Arguello continued. " We hear that they're bummed it's over."

Olive Garden's solution is the introduction of the annual pasta pass. While only a thousand lucky people will be able to claim unlimited pasta for a year, Arguello says the pass is truly endless. If holders want to go eat pasta three times a day, they are more than welcome to do so, with Arguello saying she hopes that someone will pass the benchmark of eating 1,000 meals at Olive Garden in a single year.

However, with 22,000 passes selling out in less than a second last year, only the Olive Garden lovers with the fastest fingers will have a chance at a year of unlimited pasta.