McDonald's is expanding a test of its most dramatic menu change in decades: replacing frozen beef patties with fresh beef.
ADVERTISEMENT
McDonald’s is considering a dramatic change to its burgers (MCD)
McDonald's is embarking on the biggest expansion of its fresh beef test to date.
McDonald's is expanding a test of fresh, never-frozen beef patties.
ADVERTISEMENT
The fast-food chain is adding fresh, never-frozen beef patties tothe Dallas-Forth Worth area, Instinet analyst Mark Kalinowksi revealed Thursday.
The fresh patties will be used in McDonald's Quarter Pounder burgers,
Switching to fresh beef represents a massive challenge for McDonald's, but one that could potentially pay off through an improved public image and better-tasting burgers.
ADVERTISEMENT
The company has long relied on an extensive network of suppliers who make, freeze, and ship beef patties to its more than 14,000 restaurants in the US.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
France to back Morocco's power link to Western Sahara
Kenya’s Ruto backs Zimbabwe’s ZiG currency for economic prosperity
Here’s another reason Nigeria is losing billions of dollars annually
Top 10 African countries with the lowest fuel prices in April 2024
How SafeHamsters unlocks the potential of crypto betting| Insider Tips
A look into the diverse tax reforms being implemented across Africa
Dubai firm to lend South Sudan $12.9 billion in exchange for 20 years oil repayment
China dethrones USA as the most influential global power in Africa: Report