J. Crew customers have one major complaint — and it reveals why the company is falling apart

pulse

January 31, 2018 9:27 PM

J. Crew has lowered its prices; some customers say this has impacted quality.

J. Crew is struggling –

J. Crew is trying to win back customers with lower prices, but it's backfiring.

Furious customers are complaining that J. Crew is destroying the quality of its clothing. This could help explain why so many customers are fleeing the brand.

"J. Crew is turning into H&M," one customer wrote on the store's Facebook page. "Generic, cheap, and wannabe trendy. Quality has slipped a lot," she said.

J. Crew is struggling – 8% in 2016 10% decrease 12%ast fashion retailers such as Zara, on the other hand, have dominated the market by luring customers in with cheap prices and a constant turnover of products. Zara's parent company, Inditex, reported a 9% increase in gross profit during the first nine months of 2017.

To fight back, J. Crew has made a push to lower prices. Former CEO Mickey Drexler, said in an interview with The Wall Street Journal in May 2017, that they would be lowering prices on around

When will J. Crew understan... @ Felicia C. Sullivan

Some are claiming they won't shop in the store again.

I bought nearly a dozen soc... @ Nicolas

@CaitlinKellyNYC @SmarterRe... @ Neil Saunders

J. Crew did not immediately respond to Business Insider's request for comment.

During the early to mid-2000's, at its peak and under the creative direction of Jenna Lyons, J. Crew became a stylish and desirable brand but it also became more expensive.

The Hairpin

Former CEO Mickey Drexler said that the biggest mistake the company made in the past few years was raising prices at a time when customers were increasingly cost-conscious.

Now, as the company tries to execute a turnaround, it may be experiencing an identity crisis. Customers don't want to fork out $300 for a sequined blazer like the old days but they also want to know that they are shopping at a premium brand.

On one Instagram post, a commenter wrote: "

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