Dolce & Gabbana is mocking anti-Melania Trump boycott threats with $245 t-shirt and fake protest video

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June 14, 2017 3:24 PM

Dolce & Gabbana debuts a fake protest video and a $245 t-shirt that reads "#Boycott Dolce & Gabbana" following criticism for supporting the US first lady.

Screenshot from the video of the fake boycott protest.

Dolce & Gabbana is doubling down in its support of First Lady Melania Trump.

The Italian fashion brand, which has faced is now selling a $245 t-shirt that reads "#Boycott Dolce & Gabbana."

To accompany the t-shirt launch, Dolce & Gabbana also released a video showing a faux protest packed with young models wearing the t-shirts and joyfully yelling "boycott" as confetti falls from the sky. Bystanders, police, and newscasters look on as the "boycotters" laugh and scream.

Here are some photos of the t-shirt:

Criticism of Dolce & Gabbana's enthusiastic support of Ms. Trump reached a fever pitch in May, when she wore a $51,500 Dolce & Gabbana jacket at the annual G-7 summit in Catania, Italy. However, the Italian designers have been unmoved by criticism.

Stefano Gabbana's Instagram is filled with photos of the first lady, along with photos promoting the "Boycott" t-shirts.

Most recently on Tuesday, Gabbana posted a photo of Melania Trump arriving at the White House, with the caption "THANK YOU," alongside heart and US and Italian flag emojis.