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Amazon is going after Michael Kors and Coach with a new line of shoes and handbags

Amazon is launching a new private-label shoe and accessories brand called "The Fix."

Amazon is looking to offer fashionable styles.

Amazon is venturing further into the apparel and accessories market with a new private-label collection.

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"The Fix," which launched Tuesday, is a collection of shoes and handbags that cost between $49 and $139 and are only available for Amazon Prime customers.

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