- To advertise its discounts,
- A group of four customers is suing the company, claiming that these comparison prices are "fictional" and misleading.
A group of TJ Maxx shoppers is accusing the store of misleading them with 'phantom markdowns' (TJX)
Four plaintiffs have filed a class-action lawsuit against TJ Maxx's parent company, TJX Companies, accusing TJ Maxx of creating "fictional" price comparisons and "phantom markdowns."
A group of shoppers is accusing TJ Maxx of deceiving customers with misleading discounts.
The United States' largest off-price retailer is known for being a bargain hunter's paradise, offering discounts of 20% to 60% on designer clothing. To highlight these deals to shoppers, it tags most items with its own price versus what it would cost at a full-price store. This is identified as the "Compare At" price on the tag.
On its website, TJ Maxx clarifies that there are instances when identical items are not available. In this case, it compares products of "a similar type, quality, and style."
Customers who purchased products with a TJX price tag that included a "Compare At price" at any of its TJ Maxx, Marshalls, or HomeGoods stores in California between July 17, 2011 and December 6, 2017 were eligible to make a claim. The company did not immediately return Business Insider's request for comment on this suit.