After finishing college, I returned to Japan to start my career not knowing where it would take me. All I knew was that I enjoyed teaching English, and Japan was looking for teachers. Now it's 21 years later, and Im still here. While some things havent changed, a lot has and Ive been witness to it all.
Here are seven ways business in Japan has changed over the past 25 years.
Tourism leads the way
One of the biggest changes in recent years has been the surge in tourism . Long ago, I remember walking down the arcade in Shinsaibashi in Osaka, and I was the lone blond-haired person in a sea of black. Today, thats no longer the case. Tourism has exploded in recent years with visitors from China, Korea, India, Australia, American and many more dominating the landscape. So much so that restaurants have started offering menus in different languages to cater to their clientele. The numbers say it all; in 2017, Japan welcomed 28.7 million tourists up from 10.4 million just three years earlier, blasting through the governments target of achieving 20 million foreign visitors by 2020 .
The official business language
Ive owned a school for 18 years. When I first started it, the student body consisted of 65% female, 35% male. Today, those numbers are reversed. I attribute this to a change in the policies of many companies which want to make their company more international. Today, to become a manager at many of the top firms, a TOEIC score of over 700 is a prerequisite. Honda, Uniqlo, Lawsons, Rakuten, Bridgestone and Nissan are among the companies that made the decision to make English their official language among management . Its clearer than ever that Japanese companies are making a push to be more international.
Smoking
Like in many other countries, smoking was once cool. But in Japan, it was more than that. Business would often be discussed over cigarettes and alcohol. Drink parties are still common, but cigarettes have become pretty much a relic of the past. Some companies have even gone so far as to offer holidays as a reward for non-smokers . Just this morning, chain operator Skylark just announced they will impose a smoking ban from September this year. How times have changed.
Limited editions
Japanese people love limited edition anything. Over the years, food has been its biggest recipient. Its commonplace to see seasonally limited plastered on packaging in Kanji for chocolate, potato chips, and candies. Fans go bonkers for them. Haagen-Dazs got into the act a few years ago and has met with great success.
Family first
Someone once told me that the Japanese approach work differently. In the West, family comes first. We love our family so we work. Here it used to be we work, so we can have a family. That trend has all but disappeared with the current generation. Besides a few holdovers from the old days, today more and more Japanese people are putting their family first and its something companies are still struggling to adapt to.
Cool biz
This was introduced back in 2005 as a means toreduce electricity consumption by limiting the use of air conditioning. It was quite controversial when it started as companies in Japan had been all about suits. It started out as the summer dress code for government workers, but has since spread to the private sector. Slowly, more and more companies are introducing casual Fridays.
6 p.m.
Recently, Japan passed a law stating that companies would be limited to 100 hours overtime a month. Its scary what to think it was before. It was so bad that some companies were designated as black companies due to this practice. Thanks to social media, though, things are changing for the better. A client of mine told me he used to come home, on average, at 2 a.m. in the 90s. Today, he often leaves at 6 p.m.. Thats quite a change.
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