Nike, Under Armour, and Adidas are reportedly spurning Lonzo Ball after his father pitched an unprecedented business idea

pulse

April 28, 2017 6:53 PM

Lonzo Ball's business team's first moves are already raising eyebrows thanks to the unusual demands of his boisterous father, LaVar Ball.

null

Lonzo Ball has declared for the NBA Draft after one season at UCLA and his business team's first moves are already raising eyebrows thanks to the unusual demands of his boisterous father, LaVar Ball.

For most basketball players who are projected to go at or near the top of the draft, their first income won't be their rookie contract, but rather their first shoe deal. But for Ball that is now up in the air as Darren Rovell of ESPN reports that Nike, Adidas, and Under Armour have all told Ball that they are not interested.

According to Rovell, the shoe giants walked away after LaVar "offered something that has no precedent."

pulse