White Claw billionaire Anthony von Mandl got his start selling wine out of his car. Here's how he built a $3.4 billion fortune off the hard seltzers and lemonades that have redefined booze for bros.

Before releasing White Claw , Canadian billionaire Anthony von Mandl built a fortune off of Mike's Hard Lemonade and used that wealth to create an empire of fine wineries throughout British Columbia .
Von Mandl currently owns four wineries, including a $35 million estate that was visited by Prince William and Kate Middleton in 2016, according to Bloomberg .
Von Mandl has been called "Tony Baloney" because of his talent for creating compelling stories to sell products, Business in Vancouver reported in 2014.
The 69-year-old has a net worth of $3.4 billion, according to the Bloomberg Billionaires Index .
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Billionaire Anthony von Mandl may now be known as one of Canada's best vintners , but he owes the majority of his still-growing fortune to two beverages generally considered more low-brow Mike's Hard Lemonade and White Claw.

Von Mandl's wineries have gotten him visits from Prince William and Kate Middleton and awards from Queen Elizabeth ( among others ), but it was the success of Mike's Hard Lemonade (launched in Canada in 1996 and brought to the American market in 1999) that first made him wealthy.

Now, his latest venture, hard seltzer brand White Claw, has become so popular that stores are struggling to keep it adequately stocked on their shelves .

Representatives of von Mandl's company, the Mark Anthony Group,didn't immediately respond to a request for comment on von Mandl's career, net worth, or personal life from Business Insider.

Keep reading to learn more about von Mandl's life, career, and wealth.

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