- Sam Shank
- boutique
- hotels
- nostalgia
- New York City
- HotelTonight
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The CEO of a top travel app says the best boutique hotels all have the same 2 things in common, no matter what city they're in
Sam Shank, founder and CEO of HotelTonight, says the best boutique hotels appeal to a guest's sense of nostalgia and are highly Instagrammable.
HotelTonight founder and CEO Sam Shank.
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Booking a hotel room can be a tedious, confusing process — but it doesn't have to be.
That's part of the reason Sam Shank founded HotelTonight, an online travel company that allows users to book discounted, last-minute hotel rooms via its app or mobile site.
HotelTonight offers hotels across a range of price points; they classify their hotels as
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On top of that, Shank added, the hotels also have to be extremely photographable.
They need, he explained, "
As for which city holds the company's best collection of boutique hotels, Shank was very clear.
"New York City," he said, "hands down. The production value and the creativity in New York that gets reflected in the hotels is unparalleled."
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