A few days at Glastonbury can leave festival-goers feeling pretty worn out — and can leave their hygiene lacking.
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Benefit Cosmetics is building a free drive-thru brow and beauty bar for Glastonbury festival-goers
Drivers and passengers on the main road to Glastonbury will be able to pull up to the bright pink window to choose from a menu — all for free.
This CGI image shows the plans for Benefit's drive-thru brow and beauty bar.
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Luckily, UK beauty brand Benefit Cosmetics is building GlastonBrow — the first ever "brows and beauty drive-thru" which will give away free eyebrow waxes and goodies to drivers en route to the music festival this summer.
Drivers and passengers on the main road to Glastonbury will be able to pull up to the bright pink window to choose from a "menu of brow-inspired gift options" and collect free swag, including "necessary festival essentials for a weekend of glitter, flower crowns, and music."
The drive-thru, which will be available on Wednesday, June 21 through Thursday, June 22, will also boast DJ sets to keep travellers entertained during the traffic jams they will be sure to endure.
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It may seem like a joke — and the CGI images of the drive-thru bare a striking resemblance to computer game The Sims — but the brand told Business Insider it is "definitely not" a hoax.
"We have a long standing relationship with many festivals across the UK," the brand's Head of Brand Activation Kyra White told BI.
"For over seven tears we’ve held activations within festival grounds to amplify the experience for ticketholders and our brand fans. Part of Benefit’s mission statement is ‘laughter is the best cosmetic’ so although this sounds crazy and farfetched it’s just the latest in a history of fun, disruptive events which include the iconic Bold is Beautiful campaign, the Hoola con-tour which is currently travelling the UK’s seaside resorts and the recently completed Brow tour."
You can find GlastonBrow at A37 Fosse Way, Lydford On Fosse, Somerset TA11 7BX.
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