- "As a matter of good business, we routinely review and adjust our ancillary pricing to ensure a healthy business so we can continue offering the best customer experience of any U.S. airline," a JetBlue spokesperson said in a statement to Business Insider.
- This decision is another example of an industry-wide practice of hiking ancillary fees known as
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JetBlue just became the first major US airline to charge $30 for a checked bag, and the move could spur other carriers to do the same (JBLU)
JetBlue Airlines announced on Monday they will now be charging $30 for first checked bag, making them the first major U.S. airline to charge this amount. This decision is another example of an industry-wide practice of hiking ancillary fees known as "unbundling."
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JetBlue Airways will now be charging $30 for a first checked bag, making them the first major U.S. airline to charge this amount.
The change in price begins for tickets purchased on Monday, August 27.
In a statement to Business Insider, JetBlue spokesperson Doug McGraw said, "
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According to the airline's website, JThe $30 first checked bag fee will be a $5 increase over the previous price of $25. Some JetBlue passengers, like those have purchased more expensive fares or have reached a specific loyalty program level, may be exempt from these fare hikes.
JetBlue's decision to raise charges on the baggage fee and change fee is not the first time airlines have chosen to increase costs of ancillary fees. This industry practice is known as unbundling.
Unbundling is the practice of
According to Bob Mann, President of RW Mann & Company, an airline analysis firm with over 40 years of experience in the industry,American Airlineswas the first to charge $20 for a baggage check.
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"With that out of the box pretty much everybody else did it," Mann said. "It was the first big gasp of how to get unbundling started."
Today, JetBlue has decided to continue the practice, as they are now the first major U.S. airline to cross the $30 for a baggage check threshold.
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