Aberdeen Asset Management is channeling its inner brothers Grimm.
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Here are 6 fables of fixed-income investing — in cartoon form narrated by the actor who played Dumbledore
Aberdeen Asset Management has channeled its inner brothers Grimm. It released six fables that teach investors important lessons about investing in bonds.
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The UK-based investment firm, which has $374 billion in assets, on Thursday released six videos that illustrate the common mistakes made by fixed-income investors.
Each lesson plays off of a well-known childhood fable in a fun 60-second cartoon.
The firm enlisted the help of Michael Gambon, the actor who played Albus Dumbledore in most of the "Harry Potter" films, to narrate the shorts.
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In fable two, titled "A lesson in Independence," the firm played off Hans Christian Andersen's "The Emperor's New Clothes" to show investors the danger of blindly following indexes. The narrator warns that the investor who doesn't challenge assumptions runs the risk of being embarrassed just like the emperor in the tale.
Below is the first fable of fixed income, "A lesson in Diversity." Check out the other five stories at Aberdeen Asset Management's blog here.
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