- The partnership is part of Twitter's strategy to stream sports content on its platform.
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Twitter is popping after announcing a partnership with Disney's ESPN (TWTR, DIS)
The partnership is part of Twitter's strategy to stream sports content on its platform.
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Twitter shares are popping, up more than 4% Monday, after the social-media company announced an advertising and live-content partnership with Disney's ESPN.
The partnership would put some of Disney's sports content on the Twitter platform. The specifics of the advertising revenue arrangement are not yet clear. Twitter and ESPN will roll out which specific live sports shows will be aired on the platform over the next couple of days..
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The move is part of a broader strategy for social media companies, including Twitter, to cash in on sports content. Twitter and Major League Baseball recently announced a partnership in which Twitter will stream some MLB games.
Twitter shares are up 24.02% on the year.
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