Every year, Interbrand puts together its list of the world's most valuable brands.
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These are the 15 most valuable car brands in the world
Despite its $60 billlion market cap, Tesla isn't the most valuable brand. It isn't even close.
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To calculate a brand's value, the agency combines a company's financial forecast with its proprietary "role of brand" and "brand strength" calculations from its analysts across the globe.
Together, these calculations give each brand a value number, which can be used to compare it to all of the others on the list.
In some cases, a brand's value is similar to its market cap (if the company is publicly traded). For others, the brand value might be wildly different than its market value. Tesla, for instance, has a brand value of $4.01 billion, according to Interbrand, but a market cap of $61 billion.
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Interbrand's auto practice, says this is due to the firm's "holistic" approach. He also said that many car brands are being forced to completely rethink their organizations as self-driving cars begin to take shape.
Making the list isn't easy. To qualify, brands must make sales on at least three continents, including emerging markets, and a third of their revenue must come from outside its home country.
Together, these 15 automotive brands make up over $260 billion in brand value, according to Interbrand. Here are the 15 most highly valued car brands in 2017:
15. Tesla
Brand value: $4.01 billion
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Change from previous year: No change
Best selling model: Model S
14. Ferrari
Brand value: $4.79 billion
Change from previous year: New to the list this year
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Top selling model: Ferrari 360
13. Mini
Brand value: $5.11 billion
Change from previous year: +3%
Top selling model: 4-door
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12. Harley Davidson
Brand value: $5.67 billion
Change from previous year: +3%
Top selling model: Street Glide
11. Land Rover
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Brand value: $6.10 billion
Change from previous year: +7%
Top selling model: Defender
10. Porsche
Brand value: $10.13 billion
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Change from previous year: +6%
Top selling model: 911
9. Volkswagen
Brand value: $11.52 billion
Change from previous year: +1%
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Top selling model: Beetle
8. Nissan
Brand value: $11.53 billion
Change from previous year: +4%
Top selling model: Sentra
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7. Audi
Brand value: $12.02 billion
Change from previous year: +2%
Top selling model: A4
6. Hyundai
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Brand value: $13.19 billion
Change from previous year: +5%
Top selling model: Elantra
5. Ford
Brand value: $13.64 billion
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Change from previous year: +5%
Top selling model: F-series trucks
4. Honda
Brand value: $22.70 billion
Change from previous year: +3%
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Top selling model: Civic
3. BMW
Brand value: $41.62 billion
Change from previous year: No change
Top selling model: 3 series
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2. Mercedes-Benz
Brand value: $47.83 billion
Change from previous year: +10%
Top selling model: C-class
1. Toyota
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Brand value: $50.29
Change from previous year: -6%
Top selling model: Corolla
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