Tesla reportedly wants to create its own music streaming service (TSLA)

pulse

June 22, 2017 8:18 PM

Tesla is reportedly interested in building a proprietary music streaming service into its cars.

Tesla CEO Elon Musk is changing course on the Model Y.

Tesla is planning on creating its own proprietary music-streaming service, Recode first reported.

Tesla CEO Elon Musk is in talks with major labels about creating a streaming service that would come bundled in all Tesla vehicles, according to the report.

"We believe it's important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose," a Tesla spokesperson told Business Insider. "Our goal is to simply achieve maximum happiness for our customers."

It's an interesting strategy, considering Tesla could simply opt to offer pre-existing services like Spotify, Apple Music, or Pandora. Tesla CEO Elon Musk hinted he wanted to explore music streaming options during a June meeting with shareholders, saying it's difficult to find "good playlists or good matching algorithms."

Either way, the concept of an automaker offering a monthly, subscription service isn't really new. General Motors already does so through OnStar, which provides features like diagnostics, crisis assist, and even a data plan for a monthly fee.

A music-streaming service could simply be the start of Tesla offering its own subscription-based services. In the meantime, we hope Musk has plans for his own playlist or channel.

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