One of the world's largest car-rental companies is ending a partnership with the NRA

Enterprise Holdings, one of the world's largest car-rental companies, is ending a key partnership with the National Rifle Association.
The conglomerate, which operates Enterprise Rent-A-Car, Alamo Rent a Car, and National Car Rental, said it was ending a discount program available to NRA members, effective March 26.
That follows a move by First National Bank earlier Thursday to end a credit-card promotion with the gun-advocacy group.
The developments come about a week after the deadly mass shooting in Parkland, Florida, and amid increased calls for gun control, something the NRA rejects.

The car-rental giant Enterprise Holdings says it will end a discount promotion available to members of the National Rifle Association.

A company representative told Business Insider in an email on Thursday: "We ended the discount program, effective March 26."

The person did not immediately respond to follow-up questions about why Enterprise was ending the program. Avis Budget Group and Hertz — two rivals of Enterprise — still offered NRA discounts as of Thursday night and did not immediately respond to Business Insider's request for an interview.

The move by Enterprise comes about a week after a mass shooting left 17 people dead at a high school in Parkland, Florida.

The February 14 shooting at Marjory Stoneman Douglas High School has led gun-control proponents to increase pressure on US lawmakers and businesses.

Earlier Thursday, First National Bank said it would not renew a contract with the NRA in which it issued an NRA-branded Visa card, Reuters reported. "Customer feedback has caused us to review our relationship with the NRA," said Kevin Langin, a spokesman for the Omaha, Nebraska-based bank.

The left-leaning news site ThinkProgress said it rounded up a list of 22 corporations it said was "making membership to America's premier gun-lobbying group more enticing" by offering such discounts and promotions.

The NRA spokeswoman Dana Loesch and Wayne LaPierre, the CEO of the gun-advocacy group, doubled down on their defense of the lobby on Thursday, hours after Loesch argued the NRA's case at a CNN town-hall event, during which she was confronted by student survivors and parents of those killed in the Parkland shooting.