ADVERTISEMENT

An 89th-minute Aston Villa equaliser cost Ladbrokes £1.5 million

The twist meant Newcastle lifted the trophy and turned a large number of league accumulators into winning bets.

LONDON — Jack Grealish's 89th-minute equaliser for Aston Villa against Brighton & Hove Albion FC in May cost Ladbrokes £1.5 million, the bookmaker has revealed, as a large number of league winner accumulators came good.

ADVERTISEMENT

Grealish's goal meant the match on the final day of the season ended 1-1, denying Brighton the Championship title. The result meant that Newcastle lifted the trophy instead.

Newcastle were early favourites to win the 2016/17 Championship but fell behind Brighton as the season progressed.

The late twist meant that a large number of league win accumulators – where punters bet on the outcome of not one but multiple leagues — became winning bets.

ADVERTISEMENT

"Even when it looked as if results were going to do the bookies a favour, ante-post favourite backers had a dramatic late twist with pre-season bankers Newcastle winning the Championship title in the last minute of the season as Brighton conceded an 89th-minute equaliser to Aston Villa. Newcastle, Sheffield United, and Portsmouth were all heavily backed in a large number of League winner multiple bets and Jack Grealish's goal is conservatively estimated to have cost us around £1.5m."

Here's Grealish's £1.5 million goal:

Aston villa 1-1 Brighton - Jack Grealish goal vs BHAFC

Ladbrokes says football in 2017 has "reverted to the norm" after Leicester City's surprise Premier League win in 2016, with favourites tending to win more often than not.

ADVERTISEMENT

Away from football, Ladbrokes Coral says that horse racing results have "proved very much the bookies' friend so far this year" after a difficult 2017. The bookmaker adds that Floyd Mayweather's victory against Conor McGregor in Saturday's blockbuster boxing match also saved Ladbrokes Coral from "a bloody nose." Business Insider reported earlier this week that Mayweather's win saved bookmakers across the UK from paying out an estimated £250 million.

Ladbrokes, which merged with Gala Coral last November, reported revenue up 1% to £1.2 billion in the 6 months to June 30. Earnings were flat at £211 million but operating profit rose 7% to £51.7 million. Digital is growing strongly, with online revenues improving by 17% in the period.

The company says the merger is going well, with cost-savings now expected to be £150 million per year by 2019 — double its previous estimate.

Performance in the second-half of the year so far looks good, with revenues up 6% in the 7 weeks to August 20. CEO Jim Mullen says in a statement: "The business is in good shape and we have come a long way in a short time."

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Congo is spending 22% of its scarce revenue on security - Minister

Congo is spending 22% of its scarce revenue on security - Minister

Another African country is set to get a Russian embassy

Another African country is set to get a Russian embassy

Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future

Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future

10 African countries with the most troubling external debt in 2024

10 African countries with the most troubling external debt in 2024

10 African countries with the least soft power influence over the world

10 African countries with the least soft power influence over the world

Kenyan government rejects calls to ban TikTok, recommends tighter control over

Kenyan government rejects calls to ban TikTok, recommends tighter control over

Congo accuses Apple of conflict minerals in its supply chain

Congo accuses Apple of conflict minerals in its supply chain

Top 10 African countries with the highest fuel prices in April 2024

Top 10 African countries with the highest fuel prices in April 2024

The gold trade in Uganda makes a huge comeback

The gold trade in Uganda makes a huge comeback

ADVERTISEMENT