Dating app Bumble now wants to help you advance your career.
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Women-focused dating app Bumble just launched its LinkedIn killer, 'Bumble Bizz'
Bumble is taking on LinkedIn with Bumble Bizz, a new way to network and find mentors.
On Monday, the 4-year-old company launched Bumble Bizz, a women-focused approach to networking. The new feature has been in the works for more than a year — it was initially intended to launch fall 2016 — but it's finally rolling out to all users in the US
Bumble Bizz will live inside Bumble's app and will work just like the original Bumble and Bumble's friendship-focused section, BFF. Users will see people that are in their geographic location and are open to networking or mentoring. Then, users can swipe left or right depending on whether they're interested in connecting.
"Our users were already using our platform to network. So, we decided to introduce that curated section of the app to give them a distinct place to do this," Bumble CEO Whitney Wolfe told Business Insider last year when Bizz was announced. "This isn’t us introducing random new features. This is us listening to our users, and really inching toward our grand vision, which is to be the place for people to meet."
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With sites like LinkedIn, Wolfe said at the time, there's an air of formality that can be intimidating. Bizz, on the other hand, will facilitate a more casual interaction since "
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