For all the buzz around Salesforce's massive skyscraper under construction in San Francisco — which will cost an estimated $1 billion to build — the tower can't compete with a new pinnacle to the south.
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The new tallest building on the West Coast looks like a giant lightsaber
PHOTOS: Wilshire Grand Center is the new tallest building on the West Coast. It's hard to miss.
Wilshire Grand Tower is new the tallest building west of the Mississippi River.
Wilshire Grand Center in Los Angeles is now the tallest building on the West Coast, edging out Salesforce Tower by a mere 30 feet. It rises 73 stories (compared to Salesforce's 61) and marks the center of a rapidly developing downtown that's poised to become the "Times Square of the West."
Located halfway between the Walt Disney Concert Hall and the Staples Center, the
While the neon lights might not look all that extraordinary in New York City, they're a big deal in LA. The building's developers lobbied the Los Angeles City Council in 2011 to create a one-block district that would allow digital billboards atop buildings. In spite of critics who argued the brightly lit images would create an eyesore, the council signed off the proposal.
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