Snapchat is going back to college.
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Snapchat is partnering with college newspapers to make campus editions for its Discover section (SNAP)
Snapchat has asked college newspapers to produce local campus editions for Discover this fall semester, according to people familiar with the matter.
The company has asked college newspapers to produce local campus editions for its Discover section this fall semester, according to multiple people familiar with the matter.
Snap has reached out to at least a dozen of the best colleges in the country for the initiative, including Yale, Syracuse, and Dartmouth, per sources.
Snapchat parent Snap Inc. confirmed the initiative when contacted by Business Insider on Tuesday and said that it had quietly tested campus Discover sections with newspapers from UCLA, Dartmouth, Stanford, and the University of Washington last semester.
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This is the first time that Snapchat has opened Discover up to less established media companies. Discover currently features daily articles and videos tailored for Snapchat's vertical video format from the likes of The Daily Mail, BuzzFeed, Vice, and The New York Times.
It's also the first time that Snapchat has decided to show hyper-localized versions of Discover to its users. Some larger Discover partners are currently shown in certain countries and not others, but these upcoming
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