Moët & Chandon introduced their new champagne brand Moët Ice Impérial On October 10, 2015 at Radisson Blu, Victoria Island, Lagos.
On October 10, 2015 – Moët & Chandon threw an all in one white party to introduce it's new champagne brand Moët Ice Impérial at at Radisson Blu, Victoria Island, Lagos.
The high profile event was attended by key personalities in the society cutting across captains of industry and ‘A’ list celebrities. The Ice Imperial Champagne was served in different ways leaving the taste buds of guest at the event excited, their was also a fashion showcase from top designers at the classy gathering.
The Moët Ice Impérial Champagne is a luxurious white lacquered bottle with a black tie, gold label and a silver design that revamps industry conventions, Moët Ice Imperial exempliﬁes the house’s elegance, glamour and pioneering nature.
In an earlier statement, the brand manager Emmanuelle Baroux revealed that Moët Ice Imperial was one of the most successful champagnes in the world in 2014. After such an achievement, Moët Ice Imperial decided to pursue a new strategy of becoming the world’s first-ever seasonal champagne, specifically created to be enjoyed on ice during social daytime gatherings in exclusive destinations.