Jeff Bezos uses a smart tactic to make seemingly impossible decisions very easily — here's how it works (AMZN)

pulse

June 16, 2017 4:31 PM

Amazon CEO Jeff Bezos uses a "regret minimization framework" to decides which risks to take in his career.

When he was thinking about starting Amazon, he knew he would regret not having tried more than he'd regret trying and failing.
Bezos encourages the same kind of thinking among his employees.

An oft-cited interview with Jeff Bezos gives us some insight into how the Amazon CEO makes big decisions.

In the interview, which appears to have been conducted by the Academy of Achievement, Bezos discusses his "regret minimization framework." (We first came across this snippet of the interview in Jenny Blake's 2016 book, "Pivot.")

Bezos has made embracing failure an integral part of business at Amazon. Business Insider's Eugene Kim has reported that Bezos "says nine times out of ten, you're going to fail. But every once in while, you'll hit a home run that in business terms is more like 1,000 runs. 'Given a ten percent chance of a 100 times payoff, you should take that bet every time,' Bezos says."

Bezos is hardly the only successful person to use this strategy. In a video interview with Business Insider, Tony Robbins said that whenever he's hesitant about doing something that scares him, he imagines himself at age 85, sitting in his rocking chair and looking back on his life.

At that point, he asks himself, would he experience greater regret over having done the scary thing or opted out?

It's probably a useful question for everyone — even those who haven't achieved the same level of notoriety as Bezos or Robbins — to ask ourselves.

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