Doritos says it's making crunch-free chips just for women — and people are furious

pulse

February 5, 2018 5:19 PM

The company is looking at ways to develop women-friendly chips that do not leave flavor residue on fingers and have a less audible crunch.

Indra Nooyi, CEO of Frito-Lay parent company
She said the new chips will be designed and packaged differently to reduce the crunch and limit the amount of flavor that gets stuck on consumers' fingers.
There's been some backlash on social media.

Doritos may have been trying to win over female fans, but it's ended up offending many of them.

In a recent interview with Freakonomics Radio, PepsiCo CEO

The news has left some fans bemused.

Some are concerned — will crunch-less chips be soggy snacks?

Rather than winning over the hearts of its female fans, it has managed to ostracize some of them.

PepsiCo did not immediately respond to Business Insider's request for comment.

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