- is testing a rollback of part of its unpopular redesign, Business Insider confirmed.
- Shares are down more than 7% Wednesday.
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Snap is sinking after saying its looking into rolling back part of its redesign (SNAP)
Snap's redesign is seemingly unpopular. Now, with Snap saying it will rollback a feature of the redesign, the stock is falling.
Snap shares tumbled as much as 9.4% Wednesday following a Recode report, confirmed by Business Insider, that the company was testing a rollback of part of its Snapchat app redesign. They are currently down 7.74% at $14.42 apiece.
The December app redesign spurred controversy by splitting up celebrity stories from the user's personal contacts. In late February, celebrity userKylie Jenner tweetedher own opinions on the change and said she no longer uses the app as a result of the update which led to a 7% decline in shares. Other celebrities have since voiced their displeasure with the redesign.
Snap CEO Evan Spiegel held strong on his vision for the app, saying that the complaints about the redesign only "validate" the change.
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But it looks like Spiegel may have finally succumbed to outside pressure. Snap confirmed its testing a new design that brings friends' "Stories" back to the "Discover" page.
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Snap is down 3.48% this year.
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