The singer from Ojuelegba is on that enviable spot due to his part on Drake ‘One dance’ song. Last week, Drake dropped two singles,
The song had split the country into two polarized groups with many of the opinion that Wizkid played a bit-part role on the song, hence giving it no significance to us. But that ‘small’ role has led him to greater heights. His name sits on the Hot 100 Chart.
Wizkid in the past two years has been chasing the international scene, with recordings with US stars including Chris Brown, Ty Dolla Sign, R. Kelly and a few others. That in itself is not novel to the Nigerian music scene which is fairly grounded on aspirational and ambitious moves. The international scene has always been some sort of Holy Grail to Nigerian acts, and it has brought mixed fortunes for many. While Wizkid is currently being blessed by his efforts, D’banj lost his potent partnership with Don Jazzy after he leaned heavily towards that market and Kanye West. In some way, his career has never recovered.
That aside, what this Wizkid deal represents goes past the conversations about Nigerian music making a mark, or our star shining so bright in other markets. It has broken the ceiling of aspiration in the country and set a new height for upcoming acts. Previously, collaboration between Nigerian and US artistes involved the transfer of money from the former to the latter. But this was different. This Drake’s project. Drake needed Wizkid.
The game has changed in the country. Expectations for what the height of a pop star’s music career is has been shifted. It is no longer sufficient to just have a US star on a song. Your relevance should enable you to ride on through a number of collaborations to the Billboard charts, and more.
What's next? Perhaps a Grammy?