Why top automakers spend millions on concept cars they don't plan on making

January 28, 2021 1:40 AM

Concept cars are big hits at auto shows, but the most daring designs rarely make it to production. They come in many shapes and sizes, are made for a variety of reasons, and can cost automakers millions to make. We spoke with the top automakers to find out why.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng