How Supreme went from a small skateboarding store in New York to an $1 billion streetwear company with a cult-like following among teens

May 17, 2019 8:09 PM

Established by James Jebbia in 1994, in New York Supreme has gone from a small skateboarding store to billion-dollar fashion brand. The products themselves don't retail at outlandish prices, around $38 for a t-shirt, it's when the products sell out that they begin to increase in value.

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