At its peak, Forever 21 made $4.4 billion in revenue. Here's what lead to the brand's downfall and near bankruptcy.

September 14, 2019 12:23 AM

At its peak, Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now, the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce. As one of the largest tenants of American malls, a large-scale shutdown of Forever 21's stores could exacerbate the ongoing retail apocalypse.

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