Adeayo Adebiyi

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<p>A song titled <i>‘Walk My Walk’</i> by <strong>Breaking Rust</strong>, an AI-generated artist, has reached the summit of the latest <strong>Billboard Country Digital Song Sales</strong> chart. This accomplishment has sent shockwaves through the industry, which is still coming to terms with the disruptive potential of AI.</p>

<p>The song, which has garnered over 3.5 million <strong>Spotify</strong> streams, is one of the tracks on <strong>Breaking Rust’s five-track</strong> EP, <i><strong>‘Resilience,’</strong></i> released on October 17, 2025.</p>

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<p>The chart success of <i>‘Walk My Walk’</i> comes just weeks after another major chart performance by AI artist<strong> Xania Monet</strong>, whose song <i>‘Let Go, Let God’</i> debuted at Number 25 on the Emerging Talents list and reached Number 21 on the Hot Gospel Songs chart. <br><br>Monet was created using the AI platform Suno by poet and designer<strong> Telisha “Nikki” Jones</strong>, who recently secured a $3 million recording deal with Hallwood Media. This deal drew a reaction from R&amp;B star <a target="_self" class="editor-link" href="http://pulse.ng/articles/entertainment/music/kehlani-fumes-as-ai-artist-xania-monet-bags-dollar3m-record-deal-2025092212521347297"><strong>Kehlani</strong>, who publicly expressed her disapproval.</a></p>

<p>In August 2025, <i>‘The Only Thing I Can Take to Heaven’</i> by AI artist <strong>ChildPets Galore</strong> debuted at Number 14 on the Christian Digital Song Sales Chart. In October 2025, an AI-assisted project by songwriter<strong> </strong>Thong Viet debuted at Number 44 on the Emerging Artists chart.</p><p>Also in October 2025, the AI-assisted project by <strong>songwriter Terrance LeDoux</strong> debuted at Number 47 on the Emerging Artists chart.</p><h3></h3>

<h3>Industry Response and Regulation</h3>

<p>The growing presence of AI songs on Billboard charts has raised concerns among established artists, including <strong>Elton John</strong> and<strong> Dua Lipa</strong>, who have called for regulatory measures.</p><p>The unauthorized use of real musicians’ voices to train AI models has led to a crackdown against some AI platforms. Major labels, <strong>UMG</strong>,<strong> Sony Music</strong>, and <strong>Warner Records</strong>, filed a lawsuit in 2024 against AI music generation companies like <strong>Udio </strong>and <strong>Suno</strong>.</p>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">I think it’s crazy that we’ve come to a time where people would intentionally choose to listen to an AI version of an artiste’s song, than the version the real artiste created. <a href="https://t.co/ykJgZcrEEX">pic.twitter.com/ykJgZcrEEX</a></p>&mdash; FAVE (@faveszn) <a href="https://twitter.com/faveszn/status/1987870309014266157?ref_src=twsrc%5Etfw">November 10, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<p>Concerns about the dangers AI poses to artists are also emerging in Nigeria. Recently, singer <strong>Fave</strong> shared a video on her social media page, expressing frustration over the TikTok popularity of an AI-generated version of her song. </p>

Entertainment Lawyer Oyinkansola “Foza” Fawehinmi speaks on how AI will further reduce the revenue pool for creatives

<p>Similarly, renowned Entertainment and Creative Industry Lawyer <strong>Oyinkansola “Foza” Fawehinmi</strong> drew attention to the uncredited use of the lyrics of the AI-supported group Urban Choir.</p>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">So urban choir takes people’s lyrics and flip the beat and release on platforms? And the credit says they wrote it, meaning they didn’t clear it? <br>And una dey look them? <br>And the distribution company is still breathing? <a href="https://t.co/Bg5O7XTMz0">pic.twitter.com/Bg5O7XTMz0</a></p>&mdash; Foza Billions (The Oracle) (@fozadoza) <a href="https://twitter.com/fozadoza/status/1988283808404410729?ref_src=twsrc%5Etfw">November 11, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<p>Global streaming platform Spotify has announced a policy that strictly prohibits AI-powered vocal deepfakes or voice clones without the artist’s explicit permission, thus offering artists more protection. However, the ease and speed with which AI can generate music and its increasing popularity remain a major source of concern for the industry.</p>

The Number One Song on Billboard Country Chart Is by an Ai-Artist

In a significant development, an Artificial Intelligence-generated song is currently topping the Billboard Country Music chart, marking the biggest chart success for an AI artist to date.

The Number One Song on Billboard Country Chart Is by an AI-Artist

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"><strong>Odumodublvck</strong>, to an extent, is a rap purist’s walking nightmare. Since officially debuting in 2022, the Nigerian rapper has often been considered a deviation from the standards set by conventional emcees. </mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">This perception fuels the hostile digital reaction he sometimes receives from fans and gatekeepers who struggle to accept the commercial success his unique rap style has earned him.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">Within <strong>“Big Kala’s”</strong> three-year timeframe of widespread fame, he has achieved commercial strides that propelled him to mainstream success, a feat that eluded many hip-hop icons like <strong>M.I Abaga, Olamide, Ice Prince, Phyno</strong>, and <strong>Reminisce</strong> early in their careers. His 2023 record-breaking mixtape, <i><strong>‘Eziokwu,’</strong></i> became the most-streamed <strong>Nigerian</strong> rap project of all time on <strong>Spotify</strong>, surpassing the previous record held by <strong>Olamide’s</strong><i> <strong>‘Carpe Diem.’</strong></i></mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">The mixtape clearly established <strong>Odumodublvck’s</strong> commercial appeal and solidified a belief among his die-hard fans that he is the best thing to have happened to hip-hop since the OGs. Some might argue this rhetoric is justified.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">While rap thrived in the underground through conceptual flag bearers like <strong>Mojo AF, A-Q</strong>, and others, the style became niche, appreciated only by enthusiastic fans who delighted in intellectual word-play, intense bars, and explosive storytelling. The average music listener struggled to relate, and this lack of connection signalled a decline in commercial success.</mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">However, the trajectory changed with <strong>Odumodublvck’s</strong> entry. The <strong>Native Records</strong> signee brought an X-Factor needed for mass-market connectivity. His rap style was a deviation from the norm: an overtly aggressive vocal delivery accompanied by simple lyricism, faint falsettos, and irresistible earworm melodies, the latter being his most potent attribute.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">So far, <strong>Odumodublvck</strong> has successfully channelled his repertoire, transforming from the front man of the Abuja-based</mark><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/abuja-stand-up-antiworld-gangstars-are-raising-the-stakes-in-nigerian-hip-hop-2025011617314390158"><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"> <strong>Anti World Gangstars</strong> rap crew</mark></a><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"> into one of the most commercially successful rappers in the modern-day Nigerian music scene.</mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">But even success is not enough; <strong>Odumodublvck</strong> seeks respect. He demands it from fans and peers alike, sometimes overtly and at other times, subtly.</mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">Technically,</mark><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/the-top-10-songs-on-odumodublvcks-industry-machine-2025100610224307522"><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"> <i><strong>‘Industry Machine’</strong> </i>is <strong>Odumodublvck’s</strong> debut album</mark></a><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">, given that his previously recognised bodies of work (<i><strong>‘The Machine is Coming’</strong></i> and <i><strong>‘Eziokwu’</strong></i>) were labelled as mixtapes.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">The album signifies the rapper’s intention to be taken seriously by music stakeholders and consumers alike. Central to <strong>Odumodublvck’s</strong> <strong>artistry</strong> is the protagonist versus antagonist narrative, with him adopting the protagonist role against naysayers who harbour disdain for his success or simply consider him lucky. As expected,<i> <strong>‘Industry Machine’</strong> </i>embodies this narrative.</mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">The highly anticipated <strong>twenty-three-track</strong> album was released under licensing rights to <strong>Kalacious Entertainment/Native Records</strong> and <strong>Def Jam Recordings</strong>. </mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"><strong>Odumodublvck</strong> recruits twenty-two artists for the project, featuring big names from home and abroad, including <strong>Wizkid, Saweetie, Davido, Cash Cobain, Zlatan Ibile, Stormzy, Skepta, Phyno, Tobe Nwigwe, Patoranking, Modenine</strong>, and <strong>Chike</strong>, to name a few. Unfortunately, even the extensive list of collaborators cannot entirely mask the perceived lack of careful curation.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">Preceding <strong>‘Industry Machine,’</strong> <strong>Odumodublvck</strong> had already teased fans with the 2025 <strong>sixteen-track</strong> mixtape <i><strong>‘The Machine is Coming.’</strong> </i></mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">A preliminary mixtape, even if intended as a teaser, should ideally avoid being too long, as it risks <strong>oversaturating</strong>&nbsp;the listener’s attention. <strong>Odumodublvck</strong> made this oversight on the mixtape, and he repeats this costly error on<i> <strong>‘Industry Machine.’</strong></i></mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">This flaw becomes apparent as the album progresses: a sense of repetition begins to surface, which even the album’s nuanced production and numerous guests cannot entirely redeem. One thing becomes clear: his current range and style are too streamlined for a twenty-three-track opus, resulting in a tired sonic experience.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">The album’s kick-starter, the titular <i>‘Industry Machine,’ </i>succeeds in setting a high-octane vibe as the rapper engages in his usual warfare antics that have made him a household name. </mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">He airs his grievances and calls bluffs with commendable energy. The <strong>FK-produced</strong> ‘Unaware’ (feat. <strong>Pa Salieu</strong>) maintains the same confrontational theme, seeing <strong>OD</strong> throw direct jabs at</mark><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/odumodublvck-v-blaqbonez-a-timeline-of-their-rap-beef-2025062412035218623"><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"> his ops <strong>Blaqbonez </strong>and<strong> A-Q </strong></mark></a><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">over heavy hip-hop kicks and snares.<i> ‘Baby Reindeer’ </i>provides a temporary break from the chest-thumping, settling into a mid-tempo hip-hop ballad.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"><i>‘Banza Boy’ </i>is a hybrid of chest-thumping and love-making, where <strong>Odumodublvck</strong> struggles to stay consistent with his central theme; nevertheless, the hook saves the track.<i> </i></mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"><i>‘Grooving’</i> feat. <strong>Davido</strong> and <strong>Seun Kuti</strong> is a mid-tempo groove (as the name suggests) that embodies a modern-day take on palm-wine style music. </mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">It offers the album a necessary breather before it launches back into action with the <strong>Wizkid</strong>-assisted <i>‘Big Time.’ ‘Vinicius’ </i>and <i>‘Baggio’ </i>featuring <strong>Giggs</strong> and <strong>Prettyboy DO</strong> are products of his love for football, which previously inspired his career-defining single ‘Declan Rice’ and a recent nod to <strong>Kylian Mbappe</strong> on his last project.</mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">The twenty-three-track <i>oeuvre’s</i> highlight is arguably the boom-bap street anthem <i>‘If You Like Gym,’</i> which features veteran Nigerian rapper <strong>Modenine</strong>.</mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">What strengthens<i> <strong>‘Industry Machine’</strong> </i>is its commitment to hip-hop while openly embracing other genres. Some of the best songs on the album are, in fact, rap songs. </mark><br><br><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">On the Trap record<i> ‘Tifanny,’ </i><strong>Psycho YP</strong> brings smooth, Westernised flows. <strong>Skepta</strong> is&nbsp; wavy next to the <strong>Antiworld Gangstas</strong> on the Drill track <i>‘Adenuga.’</i> The iconic <strong>Reminisce</strong> brought chest-thumping street energy to<i> ‘Layi Wasabi,’ </i>while <strong>Odumodubvck</strong> delivered one of his best performances on the album with the smooth<i> ‘Candy Music.’</i></mark></p>

<p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">Ultimately, on<i> <strong>‘Industry Machine,’</strong> </i></mark><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/odumodublvck-featuring-davido-wizkid-industry-machine-album-2025100718014834672"><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"><strong>Odumodublvck</strong> showcased his extensive superstar access</mark></a><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen"> by recruiting a long list of collaborators. However, this display inadvertently extends the album and complicates the listening experience; the project could have been better if it were five to six songs shorter. Tracks like<i> ‘Do Yanga’ </i>feat. <strong>Patoranking,</strong> <i>‘My Angel’ </i>feat. <strong>Chike,</strong><i> ‘Hallelujah</i>’ feat. <strong>Phyno, Jeriq</strong>, and <strong>Tobe Nwigwe</strong> could have been reserved for remixes, as could<i> ‘Bombastic Element’ </i>and <i>‘Ghettoman Yute.’</i></mark></p><p><mark style="color: rgb(27, 28, 29); background-color: inherit;" class="pen">An obviously versatile artist,<strong> Odumodublvck</strong> seems compelled to showcase the full extent of his artistry in every project. Perhaps he needs to figure out ways to house his range in smaller and more effective offerings.</mark></p>

<p><strong>Ratings: /10</strong></p><p>0-1.9: Flop</p><p>2.0-3.9: Near fall</p><p>4.0-5.9: Average</p><p>6.0-7.9: Victory</p><p>8.0-10: Champion</p><p></p>

<p><strong>Pulse Rating: /10</strong></p><p>Album Sequencing: 1.5/2</p><p>Songwriting, Themes, and Delivery: 1.3/2</p><p>Production: 1.5/2</p><p>Enjoyability and Satisfaction: 1.3/2</p><p>Execution: 1.3/2</p><p><strong>TOTAL - 6.9/10</strong></p>

<p>By <strong>Sijibomi Anifowose</strong></p>

Odumodublvck’s ‘Industry Machine’ Is a Little Too Long for Comfort

On 'Industry Machine,' Odumodublvck recruits a long list of guest artists who showcase his access but also lengthen the album and stunt its experience.

<p>Right at the heart of Afrobeats' creative and spiritual capital, global streaming platform Spotify united consumers through a festival of music and a celebration of culture that embraced diverse genres and demographics.</p>

<p>Between October 1 and 19, 2025, the Fired &amp; Iced restaurant in Lekki, Lagos State, played host to <strong>Spotify’s Greasy Tunes Café</strong>. <br><br>Throughout the duration of the event, the establishment wore a new look, with Spotify’s bright green colours lighting up the space where many turned up to have fun and connect with Nigerian pop culture.</p>

<p>In an ecosystem where live performances are few and far between, Spotify Greasy Tunes Café delivered an intimate platform where fans enjoyed curated live music experiences from some of Nigeria’s finest stars across different genres. </p><p>From <strong>Adekunle Gold</strong> bringing <strong>Yinka Ayefele </strong>on stage, to<strong> Odumodublvck</strong>’s show-stopping performance, <strong>Wizard Chan</strong>’s South-South flavour, and<strong> Seun Kuti</strong>’s Afrobeat mastery, each week featured exciting performances that bridged the gap between creators and consumers.</p>

<p>But it went beyond music; Spotify Greasy Tunes was a cultural celebration that highlighted the food, fashion, and lifestyle fueling Afrobeats.</p><p>In four years of consistently supporting the advancement of Nigerian music and creatives, Spotify’s latest effort might be its most impactful yet.</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DPl1LSbDQCd/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DPl1LSbDQCd/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DPl1LSbDQCd/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<p><strong>READ ALSO: </strong><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/lifestyle/events/spotifys-greasy-tunes-lagos-2025100116493358228#google_vignette"><strong>I Pulled Up to Spotify’s Greasy Tunes at Fired &amp; Iced and Left With Sore Feet</strong></a></p>

<h2><strong>Spotlighting the Diversity of Nigerian Music</strong></h2>

<p>Spotify Greasy Tunes Café was a vibrant platform that showcased the rich diversity of Nigerian music. Throughout its three-week run, the stage offered unforgettable music experiences that transcended genre lines.</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DPgae3ODW1w/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DPgae3ODW1w/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DPgae3ODW1w/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<p><strong>Adekunle Gold</strong> delighted fans with his contemporary Fuji sound, fast-rising star <strong>Fola </strong>brought his streak of hits to the Greasy Tunes stage, while superstar rapper <strong>Odumodublvck </strong>turned the venue into a mosh pit with his electrifying set.</p>

<p><strong>RECOMMENDED:</strong><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/adekunle-golds-fuji-block-party-was-so-good-i-stayed-out-till-3am-2025100711210344607"><strong> Adekunle Gold's Fuji Block Party Was So Good I Stayed Out Till 3AM</strong></a></p>

<p><strong>Wizard Chan</strong> showcased the South-South cultural delight, <strong>The Cavemen</strong> thrilled fans with their tingling Highlife melodies, and Grammy-nominated sta<strong>r Seun Kuti </strong>brought Afrobeat musicality to a mainstream audience.</p>

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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<p>The gospel scene was also represented as stars like<strong> Gaise Baba</strong>, <strong>Anendlessocean</strong>, and <strong>Angeloh </strong>shared the good news through uplifting live performances.<br><br>Spotify also gave emerging artists the Greasy Tunes Stage, as several future stars got the chance to perform to listeners and be part of the festivities. </p><p>From raves to Afrobeats party starters, Spotify Greasy Tunes Café united Nigerian music lovers on a dancefloor that embraced diversity.</p>

<p><strong>DISCOVER: </strong><a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/the-growing-acceptance-of-gospel-music-among-gen-z-listeners-2024072702080146378"><strong>4 signs that capture the popularity of gospel music among Gen Z listeners</strong></a></p>

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DQEshtbAnu2/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<h2><strong>Bringing Music, Fashion, and Lifestyle Under One Roof</strong></h2>

<p>Afrobeats is more than a sound; it is a cultural force shaped by fashion, lifestyle, and community.</p><p>Spotify Greasy Tunes Café merged music with culture in a truly experiential way. At Fired &amp; Iced, the menu was carefully curated to reflect the dynamism, vibrancy, and energy of Afrobeats.</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DPY9CPOjT_d/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DPY9CPOjT_d/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DPY9CPOjT_d/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<p>Music met fashion on October 2 when urban fashion brand <strong>Severenature </strong>held a runway showcase of its new collection, featuring models that included musicians <strong>Kold AF</strong> and <strong>WurlD</strong>.</p><p>Urban fashion brand <strong>Pith Africa </strong>designed a limited merch collection for <strong>AfrobeatRebellion </strong>and Spotify, drawing inspiration from Fela Kuti’s famous quote: “Music is the weapon.”</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DP9NTTqgtP4/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DP9NTTqgtP4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DP9NTTqgtP4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<h2><strong>Education and Empowerment</strong></h2>

<p>Beyond entertainment, Spotify Greasy Tunes Café created a platform for learning and empowerment through workshops, panel discussions, and cultural screenings.</p><p>On Saturday, October 18, Afrobeats Rebellion hosted a documentary screening on <a target="_self" class="editor-link" href="https://www.pulse.ng/articles/entertainment/music/the-true-art-of-sampling-fela-kuti-2024081002043641713">Afrobeat pioneer <strong>Fela Anikulapo Kuti</strong></a>. Another screening explored the Eastern Nigerian Afro-Funk revolution of the 1970s and ’80s, curated by music historian <strong>Nze Ed Keazor</strong>.</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DPZIIe_Ddms/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DPZIIe_Ddms/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DPZIIe_Ddms/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<p>Dedicated days celebrated women in Nigerian music, featuring workshops facilitated by Spotify’s women-led teams. <br><br><strong>Nissi Ogulu</strong> and veteran rapper/music executive <strong>Sasha P </strong>led conversations on <i>Reclaiming Creative Spaces</i>. <strong>Joyce Olong </strong>hosted a sound engineering class, while <strong>Falana </strong>and<strong> Lady Donli</strong> taught sessions on <i>Building Your Tech Rider </i>and<i> Performance Confidence</i>.</p><p>Popular Nigerian pop culture podcast <strong>Loose Talk </strong>held a live session on the impact of Hip-Hop on Afrobeats, while <strong>The Afropolitan Podcast</strong> hosted musician <strong>Ade Bantu</strong>.</p>

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DPgeQV3DVUt/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Spotify Greasy Tunes (@spotifygreasytunes)</a></p></div></blockquote>
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<p>Throughout its 3-week run, over 6,000 people attended <mark style="color: rgb(15, 20, 25); background-color: inherit;" class="pen">Spotify </mark>Greasy Tunes Café, engaging with Nigerian music on cultural, historical, and educational levels. <br><br>At a time when live performance culture needs revival, Spotify has created a platform that builds community, empowers creators, and celebrates Nigerian music heritage.</p>

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Why Nigeria Needs More Platforms Like Spotify Greasy Tunes Café

Throughout its 3-week run, over 6,000 people attended Greasy Tunes Café, engaging with Nigerian music on cultural, historical, and educational levels.

<p>San Basilio de Palenque, a village southeast of Cartagena, Colombia, is a historic hub of African cultural preservation and the birthplace of cumbia music. <br><br>Today, its African-rooted rhythms are resonating anew through the global rise of Afrobeats, particularly in Latin America. This growing musical synergy isn't coincidental; it's the result of a deep, historical connection and modern digital platforms fostering cultural exchange.</p>

<p>Colombian artists like <strong>Beéle</strong> and <strong>Kapo</strong> are leading a new wave of Latin-Afrobeats fusion, which is now called the Afro-Ritmo sound. They draw directly from Nigerian sounds and reinterpret them through local styles like champeta and salsa. </p>

<p>These collaborations, whether organic or intentional, reflect a two-way creative dialogue between African and Latin artists, from underground hits to chart-topping tracks.</p>

<p>This phenomenon is backed by explosive growth in Afrobeats’ popularity across Latin America, fueled by shared heritage, streaming platforms, and a desire for cultural reconnection. </p>

<p>As global collaborations multiply between stars like <strong>Mr Eazi </strong>and<strong>&nbsp;J Balvin</strong>&nbsp;and&nbsp;<strong>Ayra Starr&nbsp;</strong>and<strong> Rauw Alejandro</strong>, Afrobeats is no longer just an African export but a global language reshaping music across borders.</p>

<p>A deeper dive into Spotify data reveals landmarks of Afrobeats’ journey across Latin America. <br><br>Since 2020, Argentina and Mexico have witnessed more than 400% growth in Afrobeats streams, while Brazil has seen a 500% surge in the same period. <br><br>Yet no Latin American nation has been more captivated by the Afrobeats phenomenon than Colombia, where 25 million hours of the genre have been streamed so far in 2025. </p>

<p>Here, local stars like <strong>Kapa</strong> and <strong>Beele </strong>stand at the forefront of this homegrown embrace, drawing inspiration from the West African sound and boldly propelling it in fresh directions. Their collaborations with Nigerian hitmakers allow for a vibrant reimagining of these infectious tunes.</p>

<h3><strong>Afrobeats growth in Latin America</strong></h3>

<ul><li><p>180% listenership increase in 2025 (YoY)</p></li><li><p>400% growth in Argentina and Mexico since 2020</p></li><li><p>500% growth in Brazil since 2020</p></li><li><p>25 million hours of Afrobeats were streamed in Colombia in 2025 alone</p></li></ul>

<p><strong>Beéle</strong></p><ul><li><p>Inspired by <strong>Davido</strong>’s<i> 'Aye' </i>at age 12</p></li><li><p>First Billboard entry with<i> 'Loco' </i>at age 16</p></li><li><p>Debut album <i><strong>BORONDO </strong></i>features Nigerian producers</p></li></ul>

<p><strong>Kapo</strong>:</p><ul><li><p>Breakout hits <i>'Ohnana'</i> and<i> 'Uwaie'</i> (Billboard Global 200)</p></li><li><p><i>'Ohnana'</i> hit #1 on Latin Rhythm Airplay</p></li><li><p>Collaborated with Nigerian artist Fido on<i> 'Awolowo'</i> remix</p></li></ul>

<h3><strong>Major collaborations</strong></h3>

<ul><li><p><strong>Rauw Alejandro</strong> x <strong>Ayra Starr</strong> x <strong>Rvssian </strong>– <i>'Santana'</i></p></li><li><p>300M+ Spotify streams</p></li><li><p>Earned <strong>Ayra Starr</strong> the first Latin Diamond Certification</p></li><li><p><strong>Omah Lay</strong> x <strong>Ozuna </strong>–<i> 'Soso'</i> remix</p></li><li><p><strong>Mr Eazi </strong>x <strong>J Balvin</strong> – <i>'Lento,' 'Arcoíris'</i> (Latin Grammy winner)</p></li><li><p>J Balvin x Burna Boy – <i>'Rollercoaster'</i></p></li></ul>

<h3><strong>Streaming culture </strong>&amp; <strong>genre fusion</strong></h3>

<ul><li><p>The Latin Afrobeats subgenre has grown by 6,000% since 2020</p></li><li><p>Playlist Afro-Ritmo listenership grew by 180% in 2025</p></li><li><p>Internet and streaming services are credited for democratising discovery and cross-continental musical fusion.</p></li></ul>

Spotify Data Shows How Afrobeats Is Inspiring Latin American Musicians

Afrobeats is no longer just an African export but a global language reshaping music across borders.

<h2>Music is one of the commonest activities over which friends and groups bond and Spotify has created a new personalised feature that provides <strong>real-time listening sessions for any group to tune in together.&nbsp;</strong></h2>

<p>Jam builds on some of Spotify's popular social features such as Blend&nbsp;and Collaborative Playlists, and combines them with its personalisation technology to make collective listening possible.</p>

<p>With Jam, a group can get in on the fun with shared queue control, recommendations tailored to the group, and the ability to see who’s added which track.&nbsp;</p>

<h3><strong>Here’s how it works:</strong></h3>

<ul><li>To start your Jam, a Premium user selects a playlist or song to play. Then, you’ll see a “Start a Jam” button by clicking the Connect button at the bottom of your screen or by hitting the three-dot menu within your favorite playlist, album or song.</li><li>You can also select a device to play on, whether that’s your phone or speaker. Those in your household on your shared WiFi will also be prompted to join into the Jam.&nbsp;</li><li>You can then invite your squad (Premium or Free users) in one of three ways:</li></ul>

<ol><li>Turn on Bluetooth, then tap your phones together</li><li>Have your friends scan the QR code on your host screen</li><li>Hit “share” to send the link through social, text, SMS, and more.</li></ol>

<ul><li>Everyone in the Jam can add songs to the queue, see who added which song, and receive recommendations, all from their own devices.&nbsp;</li><li>The host also has the ability to determine who’s in the Jam, change the order of the tracks, or remove a song that doesn’t fit the vibe.&nbsp;</li><li>The host can also turn on “Guest controls” to allow everyone in the session to remove or change the order of the tracks. When “Guest controls” are turned off, only the host can rearrange the queue.&nbsp;</li></ul>

<p>Jam is rolling out for all Premium and Free Spotify users globally starting from September 27, 2023.</p>

Spotify unveils Jam, a new personalized to listen to music with friends

Spotify has unveiled a new featured called Jam with which listeners can listen to songs together.

Spotify unveils Jam, a new personalised feature to listen to music with friends

Motolani Alake

<h1>On February 23, 2021, the world’s largest streaming service announced that it had launched in Africa’s largest economy and the world’s most populous black nation, Nigeria. At the same time, Spotify also launched in 84 other countries across the world including Ghana, Kenya, Tanzania and Uganda.&nbsp;</h1>

<p><strong>Phiona Okumu, </strong>formerly Artist Relations Manager, Africa became Head of Music, Sub-Saharan Africa with <strong>Claudius Boller </strong>as<strong> </strong>Managing Director,<strong> Middle East and Africa at Spotify. </strong>This followed similar entrances into Africa by streaming platforms like <a href="https://www.pulse.ng/entertainment/music/pulse-nigeria-speaks-with-adeyemi-adetunji-charlotte-bwana-and-jason-johnson-of/wywmh8v"><strong>Audiomack</strong></a><strong> </strong>and <a href="https://www.pulse.ng/entertainment/music/tidal-partners-with-mtn-nigeria-for-streaming-service/e4y2f88"><strong>TIDAL</strong></a><strong>.&nbsp;</strong></p>

<p>With its entrance, Spotify becomes the 13th streaming-esque platform in Nigeria alongside <strong>Apple Music, Boomplay, Audiomack, YouTube Music, YouTube Main, Deezer, Mdundo, UduX, Gbedu, MusicTime, Mino </strong>by <strong>NotJustOk </strong>and more in <a href="https://listenafrica.substack.com/p/streaming-wars-in-nigeria-and-the">a streaming war</a> that has only just begun.&nbsp;</p>

<h2>Why was Spotify away for so long?</h2>

<p>A few Nigerians have been using Spotify in Nigeria through a VPN..&nbsp;</p>

<p>It was the second streaming service in Nigeria after <strong>Deezer </strong>became the first notable entrance into Nigeria in 2012. A large part of Sub-Saharan Africa wasn’t ready for streaming.&nbsp;</p>

<p>Nigeria is a poverty capital of the world where the average person lives below $1-a-day. Yet access to the internet was ridiculously costly for Nigerians. Even though internet penetration hit around 62% in Africa in 2020 according to <strong>GetdotAfrica Newsletter</strong>, it’s still some way off the global benchmark of around 75%. You can imagine what it was like in previous years.&nbsp;</p>

<p>In 2021, <strong>People’s Gazette </strong>still reported that Nigerians have to work 27 minutes 55 seconds to afford 1 GB of mobile internet against the global average of 10 minutes. Ergo, Nigeria has the least affordable internet in the world. Although, <a href="http://click.revue.email/ss/c/XN2t88CAhalHja1RClwc6nfV-nStt3kVsgZH5NOVlm17bnEb8TYOtRYYf9ddt0QdxpWMRbbVOF7DWcSUmfcLt6chopWj6zMHnHy7DQqsaLIbolashmD0AmxVvMrMryoB4I0ETNLhag6_j80zD-4AM7OJL8STvM6_lDYmHjQuq-a2i-NZp2PGM2lSoTqzuolQ/39u/Fn0hEdNLRWKwQUUbC6-Bfw/h0/r35Th7a7WgdsIcC5mdUH6p_T95AHTt2zIO-hbON9V2E"><strong>GetDotAfrica</strong></a><strong> </strong>has argued that such unwanted distinction belongs to Senegal.&nbsp;</p>

<p><strong>ALSO READ</strong>: <a href="https://www.pulse.ng/entertainment/music/music-streaming-in-nigeria-wars-strategy-boomplay-apple-music-spotify-deezer/gl1r7dq">Here is a history of the rise of music streaming in Nigeria and a breakdown of features and strategies</a></p>

<p>As such, the more savvy and richer Nigerians would download music from blogs - who grew in power and influence. As of 2019, <a href="https://www.pulse.ng/business/martin-nielsen-tells-pulse-about-mdundo-music-downloads-music-streaming-why-africa/b0lm5mx"><strong>Mdundo </strong>CEO, <strong>Martin Nielsen</strong></a><strong> </strong>and his people analysed that over 150 million Africans downloaded music over the five years preceding that and around half of that came from Nigeria.&nbsp;</p>

<p>Despite loving music, most Nigerians would consume music from cable TV, CDs, Bluetooth transfers and USB transfers. That wasn’t exactly a conducive environment for Spotify’s pricing.&nbsp;</p>

<p>Outside Nigeria and Africa, Spotify’s cheaper student plan costs $4.99 or while its main plan costs $9.99. Even before the rise of exchange rates, that was too steep for Nigerians, who mostly lived offline and watched their music videos through cable television channels and not <strong>YouTube Main.&nbsp;</strong></p>

<p><strong>ALSO READ</strong>: <a href="https://www.pulse.ng/entertainment/music/here-is-how-the-rise-and-fall-of-music-blogs-could-birth-the-slow-rise-of-nigerian/75g5bp8">What music blogs need to become in order to survive</a>&nbsp;</p>

<p>The streaming model is also at loggerhead with consumer behaviour in Nigeria. People who are used to purchasing CDs for NGN100 and downloading or transferring through bluetooth or USB wouldn’t suddenly transition into purchasing expensive data and paying heavy prices for streaming when they can’t even eat.&nbsp;</p>

<p>Even those who can afford to pay these prices have a case of entitlement. As much as streaming has been growing in Nigeria, <strong>Boomplay </strong>and <strong>Apple Music </strong>- the biggest platforms&nbsp;on the market - couldn’t even boast of 500,000, in total Nigerian subscribers as at the end of 2020.&nbsp;</p>

<div class="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">For those saying “lamba”,<br><br>Look at the numbers in 2018: <a href="https://t.co/yU9auLHbE3">https://t.co/yU9auLHbE3</a> <a href="https://t.co/UJqDBShTZ8">pic.twitter.com/UJqDBShTZ8</a></p>&mdash; phil coulson (@viewsfromthebod) <a href="https://twitter.com/viewsfromthebod/status/1344931289472921600?ref_src=twsrc%5Etfw">January 1, 2021</a></blockquote>
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<div class="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Naijaloaded in 2020. <a href="https://t.co/gWxU7UAm7m">pic.twitter.com/gWxU7UAm7m</a></p>&mdash; Motolani Alake (@OneMotolani) <a href="https://twitter.com/OneMotolani/status/1344916737687486464?ref_src=twsrc%5Etfw">January 1, 2021</a></blockquote>
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<p>On the other hand, <strong>Mdundo, </strong>a download platform continues to grow while <strong>Naijaloaded, </strong>West Africa’s biggest download platform boasted over two billion page views in 2020 alone. In 2018, the same platform boasted over 1.8 billion unique views.&nbsp;</p>

<p>Even worse, Spotify was confronted by a legal constraint that prevented market operators from operating in dollars, in Nigeria. Ergo, if Spotify would be in Nigeria, they would have to operate in Naira and take their value out in Naira and against the dollar, the most powerful currency in the world.</p>

<p>Still, Nigerians would use Spotify through VPNs while IJGB Nigerians, who owned foreign bank accounts also had access.</p>

Here is a history of the rise of music streaming in Nigeria and a breakdown of  features and strategies. (Spotify)

<p>Spotify is here because over the past few years, Africa has grown.&nbsp;</p>

<p>Phiona Okumu tells Pulse Nigeria that,<em> “Africa has become the continent with the youngest population across the world. Internet penetration is also growing fast across the continent.</em>”</p>

<p>She is right, consumer behaviour continues to evolve due to the size of Africa’s young population who are attuned to internet culture with high tech savvy. That young demography has also not been fully integrated into the entitled consumer behaviour and a culture of non-payment. They also grew up with paywalls and can be converted.&nbsp;</p>

<p>This means behemoths in global capitalism are getting more interested in Africa. The cumulative successes of download platforms means internet access is growing exponentially and <strong>Facebook</strong>’s investments into African internet could mean that internet access could be cheaper in Africa over the next five years.&nbsp;</p>

<p>These days, it’s not just <strong>Paystack </strong>that’s getting good news. Every week, African startups raise sizable amounts of funds from foreign investors. Just last week, South African agri-tech startup <strong>Skudu;</strong> Nigerian foodtech startup <strong>VeggieVictory</strong> and Ghanaian ed-tech startup <strong>SFAN</strong> all raised funds. In the entertainment industry, the investors and global players are storming the market en masse.&nbsp;</p>

<p>Following the entrance of most of the streaming platforms and distributors/label services companies in the 2010s, the 2020s have already witnessed the entrance of<a href="https://www.pulse.ng/entertainment/music/tidal-partners-with-mtn-nigeria-for-streaming-service/e4y2f88"> <strong>TIDAL</strong></a><strong>, Spotify </strong>and <a href="https://www.pulse.ng/entertainment/music/tunecore-launches-operations-in-africa/9v7lk8h"><strong>Tunecore</strong></a><strong> </strong>with more on the way.&nbsp;</p>

<p>Moreover, <a href="https://www.pulse.ng/entertainment/music/apple-music-radios-deal-with-cool-fm-is-the-third-step-in-a-long-play/drfrqxd"><strong>Apple Music</strong></a><strong>, Boomplay, YouTube </strong>and <a href="https://www.pulse.ng/entertainment/music/pulse-nigeria-speaks-with-adeyemi-adetunji-charlotte-bwana-and-jason-johnson-of/wywmh8v"><strong>Audiomack</strong></a><strong> </strong>continue to make forays and inventive inroads into the market, with unique customer acquisitions models. In 2020, <strong>Amazon Music </strong>became the cheapest and most popular streaming platform in the US. Thus, Spotify couldn’t afford to simply stay put and do nothing as the competition grows.&nbsp;</p>

<p>From a growth standpoint, Spotify’s expansion is perfectly-timed. In Q4 2020, Spotify reported free cash flow of €74m, total monthly active user growth of 27% to 345m. Premium Subscribers grew 24% and the <strong>Spotify Wrapped campaign</strong> got 90 million users engaged with more than 50m shares while Spotify also recorded 2.2m podcasts and 60m songs.</p>

<p>The freemium models of Boomplay, YouTube Main, YouTube Music and Audiomack also offer incredible food for thought. Moreover, the best competition hasn’t even reached 250,000 subscribers yet. Thus, Spotify would still be an early entrant into the African/Nigerian music streaming wars.&nbsp;</p>

<p>Spotify has also created a payment network with Nigerian banks and accepted to operate in Naira and take their revenue out of the country in Naira.&nbsp;</p>

<h2>Product Review: Operation and Customer Acquisition Strategy&nbsp;</h2>

<div class="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Spotify probably wondering why everyone is relocating back to Africa.</p>&mdash; Name cannot be blank (@hackSultan) <a href="https://twitter.com/hackSultan/status/1364564883128397826?ref_src=twsrc%5Etfw">February 24, 2021</a></blockquote>
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<p>Spotify slashed its prices in African and commands similar fees to <strong>Apple Music </strong>and <strong>YouTube Music</strong>. Spotify offers NGN900 for individual plans, N1,400 for family plans and N450 for student plans.&nbsp;</p>

<p>In 2020, <strong>Listen Africa </strong>wrote about Spotify’s mooted ‘beta’ plans, with reduced features and reduced data consumption while offering premium features. In response, Spotify launched <strong>Spotify Lite, </strong>as a response to Africa’s expensive and slow internet.&nbsp;</p>

<p><strong>Okumu </strong>tells <strong>Pulse Nigeria </strong>that, <em>“Spotify’s customer acquisition strategy is to offer our famed and highly reliable global service at affordable and competitive rates while offering an alternative called Spotify Lite. We also bring our might of playlists, our renowned fast-learning, AI-enabled app behaviour and a system that sees over 400,000 uploads every week</em>.”</p>

<p>Like <strong>Apple Music, </strong>Spotify offers student plans at NGN50 shorter. Unlike Apple Music and like Audiomack, Boomplay and YouTube [Main/Music], Spotify has a freemium plan.&nbsp;</p>

<p>Spotify is famed for its impressive UI and impressive AI-backed operations. Honestly, it's everything that was promised and more. In a few days of use, <strong>Spotify </strong>has adapted incredibly to my daily listening habits. After five days, I realized that it evaluated what I'd listened to and organized by music in order of perceived interests.</p>

<p>Its recommendations have also been mighty impressive and so have its playlists. It feels like Spotify has a playlist for everything from mood, to themes, to genres, to subgenres, countries, continents, on-demand listenership and even lifestyle.</p>

<p>However, its audio quality - both on freemium and premium - needs a little work.&nbsp;</p>

<div class="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Spotify: 50 million tracks and one million podcasts<br>Deezer: 56 million tracks including 400,000 podcasts and internet radio stations<br>Apple, Tidal &amp; Amazon: 60 million tracks <br><br>Maximum streaming quality;<br><br>Spotify: 320Kbps<br>Deezer: 1,411kbps<br>YouTube Music: 256kbps<br>Tidal: 9,216kbps</p>&mdash; Motolani Alake (@OneMotolani) <a href="https://twitter.com/OneMotolani/status/1305952962712403971?ref_src=twsrc%5Etfw">September 15, 2020</a></blockquote>
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<p>Several reports have claimed that at maximum streaming quality, Spotify’s audio stands at 320Kbps. That’s quite low compared to Deezer at 1,411kbps, Tidal Hi-Fi at 9,216kbps and Apple Music at 1,233kbps.&nbsp;</p>

<p>Spotify is set to launch a Hi-Fi cadre to its subscription in some markets, later in 2021. It's also said that the Hi-Fi cadre will cost more than that $9.99. Apple is also set to do same later in the year. </p>

<h2>d.) Integration strategy vs. the competition&nbsp;</h2>

<p>While Okumu states that Spotify aims to appeal to the entire Nigerian and African market through a path of systemic growth, the overall strategy of the company is yet unclear.&nbsp;</p>

<p>Okumu did mention that Spotify will look to create content - presumably editorial, audio and visual, however.&nbsp;</p>

<p>Editorial content has aided <strong>Audiomack</strong>’s growing brand equity<strong> </strong>since the turn of 2020 while Apple Music’s editorial might is growing.&nbsp;</p>

<p>Apple Music also made major strides in the audio and visual content direction with <a href="https://www.pulse.ng/entertainment/music/apple-music-radios-deal-with-cool-fm-is-the-third-step-in-a-long-play/drfrqxd">its deal with <strong>Cool FM </strong></a>while <strong>Audiomack </strong>did a deal with <strong>Beat FM. </strong>But the overall strategy of Boomplay and Apple Music might define Africa’s streaming wars to a large extent.&nbsp;</p>

<p>Apple Music and Boomplay are simply products of their parent companies; <strong>Transsion </strong>and <strong>Apple, </strong>which are lifestyle brands. While Apple Music, an appliance manufacturer appeals to the premium market and controls under 2% of the Nigerian phone market, <strong>Transsion </strong>controls over 60% of the African phone market with targeted features like longer battery life, to cope with Africa’s electricity issues.&nbsp;</p>

<p>This is what Spotify is up against.&nbsp;</p>

<p>The continued rapid growth of Amazon Music in the US shows that 360 digital companies that have high penetration on a product level have higher customer acquisition potential on music streaming. It’s also no coincidence that Apple Music and especially Boomplay currently lead in Africa.&nbsp;</p>

<p>YouTube is also a lifestyle brand that connotes access to the average Nigerian/African while Audiomack has directly tapped into the converting the download market and integrating them with a powerful ‘trending’ page. <strong>TIDAL </strong>is too aloof for its connotation of ‘class’ and if it will succeed in Africa, its brand needs to be less ‘distant’ and ‘elitist.’ That perception must change.&nbsp;</p>

<p>Spotify can’t afford to be too cool for the African market like TIDAL, which did an impressive partnership with MTN, but has terribly failed so far with its integration.&nbsp;</p>

<p>Commendably, Spotify is already available on Android - which is a step in the right direction. But it requires more than that to truly battle in this market.&nbsp;</p>

<p>Right now, the most similar competition to Spotify is YouTube [Main/Music]. YouTube Music offers similar subscription plans to Spotify and both services offer freemium plans. Some have likened YouTube Main to Spotify Lite, but both are quite different. You can’t play YouTube Main on-the-go and on a lock screen, but you can do that on Spotify Lite.&nbsp;</p>

<p>While cosmopolitan cities like Lagos, Abuja and Port Harcourt are likely targets for Spotify, the company must take its evangelism beyond those cities. It should treat its integration and customer acquisition strategies like it’s trying to bank the unbanked in Nigeria. It must go into the depths of the country and get its hands dirty.&nbsp;</p>

<p>This must go beyond billboard ads that merely spreads awareness without leading to any real conversation. <strong>Gbedu </strong>has been on the billboard strategy for close to one year, yet its product still has little to no identity in the market. Some people even think that it’s a content platform, not a music streaming service.&nbsp;</p>

<p>Boomplay did a campus tour that quadrupled its subscriber base in under one year, Spotify needs such ingenious ideas to truly crack the market. The brand is already desirable, now it must be desirable and attainable to the Nigerian mainstream.&nbsp;</p>

<h3>e.) Payment to artists and composers&nbsp;&nbsp;</h3>

<p>Right now, a lot of Nigerian artists make little to nothing from music streaming. Besides <strong>Deezer </strong>which operates a user-centric payment system, every other platform operates a market share model that pays artists based on their overall market share over a period of time and at the point of payment.&nbsp;</p>

<p><strong>ALSO READ</strong>: <a href="https://listenafrica.substack.com/p/dsp-investment-in-podcasts-could">Podcasts and The Market Share Mode vs. Artist Interest&nbsp;</a></p>

<p>Due to its market share/aggregation model, Spotify will pay artists a similar amount to Apple Music and Deezer, more than Audiomack, Boomplay and TIDAL Nigeria. However, it must still work through issues of paying composers [producers and songwriters] more than they currently get.&nbsp;</p>

<p>Spotify’s subscription in Africa is significantly lower than subscription outside Africa. Thus, payment to artists will be determined thus;</p>

<ol><li>Spotify would stop treating its overall global revenue as it used it and instead treat revenue on a country-based or continent-based pool, so that revenue can be adequately understood and distributed on a market-share basis.&nbsp;</li><li>Spotify would still treat overall global revenue over a period of time as one big pool, convert to dollars and then create a global percentage benchmark for amount obtainable per stream and then distribute on a market share basis.&nbsp;</li></ol>

<p>Phiona Okumu tells Pulse Nigeria reinforced Spotify’s, “<em>Our aim is to become the number one-stop shop for the global audio experience across music, podcasting, audiobooks and more.</em>”</p>

<p>While Okumu was coy about Spotify’s plans for the Nigerian podcasting industry, one can assume that it will take one of the following routes;</p>

Obama and Springsteen have been signed up for Spotify. (Spotify)

<ol><li>Exclusive deals for Nigerian creators/influencers like it’s done with <strong>Michelle Obama </strong>and <strong>Barack Obama/Bruce Springsteen. </strong>It might be similar to what <strong>African Magic/M-Net </strong>is to <strong>Multichoice </strong>in Africa.&nbsp;</li><li>Acquisition/Limited multi-year licensing of/Partnerships with popular podcasts. Right now, there is no Nigerian podcast with the cultural impact of <strong>Loose Talk Podcast </strong>and our podcast industry is still in its Alpha phase.&nbsp;</li><li>Acquisition/Limited multi-year licensing of/Partnerships with popular production companies like <a href="http://www.midasradio.com/"><strong>Midas Radio </strong></a>by <strong>Aristokrat, </strong>which owns valuable podcasts like <strong>I Said What I Said </strong>and <strong>Listening Sessions,</strong> <a href="https://www.visualaudiotimes.com/"><strong>Visual Audio Times</strong></a><strong>, </strong>which owns valuable podcasts like <strong>A Music In Time </strong>and<strong> 234 Essential </strong>while <strong>Pulse Podcast Network </strong>is due to launch.</li></ol>

<h2>Challenges to Spotify’s podcast Plans&nbsp;</h2>

<p>Okumu’s coyness on the podcasting plans is understandable and it probably reflects the in-house worry around podcasting in Africa. First off, radio is too entrenched and easy/affordable to consume for the average Nigerian. All you have to do is turn on your radio wherever you are and listen, you don’t need the internet or additional costs for that.&nbsp;</p>

<p>During a 2019 conversation with <strong>The Breakfast Club</strong>, Label Exec and <strong>UnitedMasters</strong> Founder, Steve Stoute said, “<em>Radio will never be obsolete, radio will just need to be consumed in different formats.</em>”</p>

<p>In 2020, <strong>MPS </strong>via <strong>TurnTable Charts </strong>reported that the top five Nigerian radio stations in Lagos alone boasted a combined weekly listenership of over eight million.</p>

<p>In comparison, <strong>I Said What I Said, </strong>which is arguably Nigeria’s current No. 1 podcast can’t boast of 20,000 regular listeners every week.&nbsp;</p>

<p>While over 75 million Nigerians download music, over 75% of Nigerians consume radio. Over the three years, <strong>Spotify </strong>has grown its podcasting muscle with the acquisition of companies like <strong>Anchor, Parcast </strong>and <strong>Megaphone </strong>and more, while acquiring podcasts like <strong>Joe Budden </strong>[now sour], <strong>Joe Rogan, Michelle Obama </strong>and now <strong>Barack Obama </strong>and <strong>Bruce Springsteen.&nbsp;</strong></p>

<p>The idea is for <strong>Anchor </strong>to aid creation with Megaphone aids in revenue generation and <strong>Streaming Ad Insertion </strong>(SAI). Already, the Anchor purchase is looking a little shaky, but Spotify is heavily assured to take on this battle.&nbsp;</p>

<div class="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">The solo/individual subscription model that content platforms are employing will end in tears because it&#39;s not sustainable. The successful business of the future must be convenient, cost-effective and efficient. <br><br>The modern tech-afforded subscription model is none of that.</p>&mdash; Motolani Alake (@OneMotolani) <a href="https://twitter.com/OneMotolani/status/1271030495942455299?ref_src=twsrc%5Etfw">June 11, 2020</a></blockquote>
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<p>Another major problem that Spotify faces is <a href="https://twitter.com/OneMotolani/status/1271030495942455299?s=20">the problematic exclusive content-subscription model.</a> Spotify is trying to convert listeners onto its platform, but except Spotify will acquire all the podcasts in the world and all the podcasting platforms, its exclusive content-subscription model will simply not work in Nigeria, except Spotify is willing to take losses for a long time.</p>

<p>In July 2020, <strong>Ari Lewis </strong>wrote that, “<em>The problem with exclusivity is that it isn't scalable. Once everyone isn’t using it, it loses its utility value..”</em></p>

<p>During a recent analysis of Spotify’s podcasting plans on <strong>Vergecast, </strong>visiting host <strong>Allison Johnson </strong>says that, "<em>Exclusive content is counter-intuitive to ads because advertisers want to reach as many people as possible..."</em></p>

<p>She says she posted a question around that to Spotify CEO, <strong>Daniel Ek </strong>during a recent conversation and he was unable to offer a solid response.&nbsp;</p>

<p>First off, Spotify will require - social - video content for successful content marketing in Nigeria.&nbsp;</p>

<p>The digital content giant will also need to evaluate its exclusive content-subscription model for podcasts in Africa like it did with subscription range for Africa. It might need to partner with some radio stations like Apple Music has done with Cool FM to get its word out.&nbsp;</p>

<p>Another avenue that Spotify could explore is the acquisition of <strong>Clubhouse </strong>or the creation of a similar feature to Clubhouse, like <strong>Facebook </strong>and <strong>Twitter </strong>have done in recent months<strong>. </strong>During a recent analysis of Spotify’s podcasting plans on <strong>Vergecast, </strong>the hosts; <strong>Nilay Patel </strong>and <strong>Allison Johnson </strong>argued that Clubhouse had started to steal podcast listeners.&nbsp;</p>

<p>Patel joked that, “<em>When I get home, I usually listen to podcasts while I cook. Now, I check Clubhouse first to see if anything is there [laughs].</em>”&nbsp;</p>

<p>Johnson also jokes that her boyfriend, who is a staunch podcast listener now visits Clubhouse more than she does.&nbsp;</p>

<div class="embed"><blockquote class="twitter-tweet"><p lang="zxx" dir="ltr"><a href="https://t.co/2rLGtYa3KR">pic.twitter.com/2rLGtYa3KR</a></p>&mdash; Motolani Alake (@OneMotolani) <a href="https://twitter.com/OneMotolani/status/1353225034463137795?ref_src=twsrc%5Etfw">January 24, 2021</a></blockquote>
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<p>With a Clubhouse-esque feature, Spotify can do/become five things;</p>

<p>1.) Be like a <strong>Twitch </strong>to broadcast live exclusive content from podcasters. Unlike Clubhouse, it should make its audio chat feature available to Android users and then have an automatic content retention feature. Regular podcasters who want to use this feature can then pay for it.&nbsp;</p>

Spotify in Nigeria: An evaluation of arrival, purpose and direction&nbsp;

Spotify in Nigeria: Exciting times and an evaluation of arrival, purpose and direction

<h1>In 2021, the world’s largest music streaming service, Spotify will improve its African operation. A Nigerian office is said to be at the forefront of those plans. Over the past 18 months, Spotify has been making its efforts clear in a bid to own the future of audio content - and video to a lesser extent.&nbsp;</h1>

<p>During that period, it has invested heavily into podcasting with deals for/purchases of&nbsp;<strong>Gimlet, Parcast, The Joe Rogan Podcast&nbsp;</strong>and&nbsp;<strong>Anchor.&nbsp;</strong>It also recently purchased&nbsp;<strong>Megaphone,&nbsp;</strong>in a bid to enliven its SAI for podcasts. This year,&nbsp;<strong>Spotify&nbsp;</strong>has seen its users soar to 320 million across the world - 29% year-on-year growth.</p>

Spotify becomes the 12th music streaming platform in Nigeria. Overall, it will become the 15th music streaming/download platform that Nigerians use one way or another

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