The NOC in 2018 entered a partnership with the brewing company who will headline the partnership with two of their biggest brands, Star Lager Beer and Amstel Malta as official alcoholic and malt beverages of Team Nigeria.
Due to the partnership, the two brands will be a huge support system to Team Nigeria before and during the Games.
The brands will also provide premium enjoyment for fans with engaging campaigns leading up to Tokyo 2020.
“We are happy to have Nigerian Breweries Plc as our partner. Amstel Malta and STAR are brands we are excited to work with not only because of what the Nigeria Olympic Committee stands to gain but also because of what is in it for the fans and supporters of Team Nigeria,” Olabanji Olabanjo, Secretary-General, Nigeria Olympic Committee said.
“Nigerian Breweries Plc. is passionate about sports in Nigeria and we know our consumers love to celebrate great moments in sports,” Emmanuel Oriahki, Marketing Director, Nigerian Breweries Plc., added.
“We are thrilled to be able to bring people together to enjoy and celebrate Team Nigeria on their journey to Tokyo 2020 where we believe our talented athletes will do their best and shine.”
The Nigeria Olympic Committee is the custodian of the Olympic movement in Nigeria with the mission to develop, promote and protect the Olympic brand following the Olympic Charter. The NOC supports Team Nigeria athletes in their pursuit of excellence in the All Africa Games, Commonwealth Games, Olympic Games and other events sanctioned by the IOC.