NBA legend, Michael Jordan would be getting $8.9 million from management of defunct supermarket, Dominick.
NBA legend to get $8.9m from supermarket over unauthorized ad
Dominick’s in 2009 used Jordan’s name in a commemorative ad in Sports Illustrated when the former Chicago Bulls superstar was inducted into the Hall of Fame.
According to reports, the legendary sportsman was awarded the sum of money by a Chicago jury on Friday, August 21, 2015 in a case against a Dominick which included his name in a promotion without his permission.
“I’m pleased with today’s verdict. No one — whether or not they’re a public figure — should have to worry about their identity being used without their permission,” Jordan said in a statement.
Dominick’s in 2009 used Jordan’s name in a commemorative ad in Sports Illustrated when the former Chicago Bulls superstar was inducted into the Hall of Fame.
Lawyers for the now-closed grocery store chain — which was taken over by Safeway — had said Jordan should receive $126,900 for the unauthorized use of his name.
Jordan argued that he wouldn’t have accepted such a deal based on his endorsement history and his legal team determined with the help of a sports economist that using his name in the ad was worth $10 million.
More from category
-
How to make money from the UEFA Champions League final
-
UCL final will be the Ballon d'Or decider between Benzema, Salah and Mane
-
"I will use the resources available to make Nigeria great again' - Jose Peseiro