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West Brom Premier League club agree to sell club to Chinese investment group

Peace will stay on at West Brom in an advisory role to help with the transition, but has relinquished his position on the club's board.

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West Brom agree to sell club to Chinese investment group play

West Brom agree to sell club to Chinese investment group

(Reuters)

West Bromwich Albion has agreed to sell the club to China's Yunyi Guokai (Shanghai) Sports Development Ltd, controlled by businessman Guochuan Lai, the Premier League club said in a statement on Friday.

Former Blackburn Rovers Chief Executive John Williams will replace Jeremy Peace, who has been chairman of West Brom for 14 years, with immediate effect, the statement added.

Peace will stay on at West Brom in an advisory role to help with the transition, but has relinquished his position on the club's board.

The deal is subject to approval by Britain's Financial Conduct Authority and the Premier League.

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