Premier League clubs have reportedly turned down a mega-offer from Guinness for the naming right.
£135m naming rights mega-offer from Guinness rejected
A £135m 3-yrs naming rights mega-offer from Guinness has been rejected by the Premier League
The current deal with Barclays runs out undefined.
The British bank reportedly opted out of a renewal over fears that the cost of the next sponsorship deal will rise with Sky and BT Sport paying a record £5.1billion for TV rights from the start of the 2016 season.
Their fears seem to be have come to pass as a new £135m offer from Guinness, a £5m-a-year increase on the payments from Barclays has been rejected.
The £40m per year offer from Guinness has been rejected as the Premier League look to get at least a £60m.
The offer from Guinness was also reportedly rejected because some teams have conflicting beer deals.
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