Domino's launches GPS tracker

The idea is inspired by what they call the “uberfication” movement, the pizza chain says it has partnered with Navman on the technology

Domino's GPS Driver Tracker app.

Pizza chain, Domino’s, has launched a new GPS Driver Tracker App in Australia today to enable customers know the real time location of their orders as they make them.

The idea is inspired by what they call the “uberfication” movement, the pizza chain says it has partnered with Navman on the technology to provide customers the opportunity to follow their food order from the store to their door in real-time.

A Domino’s spokesperson told Mashable that Customers will also be able to track their orders across all Domino’s online ordering platforms.

In a statement on the company’s website, the Domino’s group CEO and managing director DonMeij said that the tracker would help customers get to know their drivers better.

"Our customers will be able to watch their driver on route to their door in real time, know exactly who their driver is by name and even know what music they like and their favorite sport team," Meij said. "It's new level of engagement between our customers and our delivery drivers that's never been seen before in the takeaway food industry."

He also said that the technology is helping Domino’s improve driver safety. Apart from the fact that the tracker tracks the pizza, it also generates live reports when any of the drivers drive unsafely. A trial of the technology in 50 of Domino’s stores in Australia for up to 18 months before the launch reduced incidents by 50%.

Domino’s tracker will launch in Australia and New Zealand on July 13, 2015. If it tests well, the company has said that it will begin plans to roll it out to other markets. And before the end of the year too.

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