TikTok videos longer than one minute receive up to over 5 billion views globally

Longer videos on TikTok have unleashed a wide range of possibilities for the community, making room for expanded creativity and entertainment. As a result, TikTok videos longer than one minute receive up to or over 5 billion views globally.

Tiktok makes it easy to create content

These videos include anything from sneak peeks into the personal lives of creators and celebrities, to working days in weird and wonderful vocations or more relatable content created by TikTok's so-called "stay at home sons and daughters."

Social psychology expert Dr. Shira Gabriel, an Associate Professor of Psychology at the University of Buffalo who partnered with TikTok, explains that people are watching day-in-the-life content on platforms such as TikTok to be entertained not only because it mimics life, but because it fosters connection and belonging.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

COVID-19: Nigeria records 167 new cases, zero death

COVID-19: Nigeria records 167 new cases, zero death

Dr Fauci assures Nigerians of COVID-19 Vaccine booster shots' efficacy

Dr Fauci assures Nigerians of COVID-19 Vaccine booster shots' efficacy

NANS gives UK mission 72 hours to remove Nigeria from travel ban list

NANS gives UK mission 72 hours to remove Nigeria from travel ban list

Troops prevent IPOB/ESN from attacking 2 Imo communities, defuses IEDs

Troops prevent IPOB/ESN from attacking 2 Imo communities, defuses IEDs

Nigeria’s rich cultures come alive in New York

Nigeria’s rich cultures come alive in New York

Delivering vaccines via drones to commence soon in Côte d'Ivoire,  Cross River, Kaduna

Delivering vaccines via drones to commence soon in Côte d'Ivoire, Cross River, Kaduna

Court to decide Atiku's citizenship eligibility status Feb 21

Court to decide Atiku's citizenship eligibility status Feb 21

Let’s seal cracks in our party now to prevent further defection - APC South Africa

Let’s seal cracks in our party now to prevent further defection - APC South Africa

Here's why young people aren't buying Sanwo-Olu's Peace Walk [Pulse Editor's Opinion]

Here's why young people aren't buying Sanwo-Olu's Peace Walk [Pulse Editor's Opinion]