TikTok videos longer than one minute receive up to over 5 billion views globally
Longer videos on TikTok have unleashed a wide range of possibilities for the community, making room for expanded creativity and entertainment. As a result, TikTok videos longer than one minute receive up to or over 5 billion views globally.
Social psychology expert Dr. Shira Gabriel, an Associate Professor of Psychology at the University of Buffalo who partnered with TikTok, explains that people are watching day-in-the-life content on platforms such as TikTok to be entertained not only because it mimics life, but because it fosters connection and belonging.
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