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Instagram The ad campaign blueprint (Part 1)

As with all kinds of advertising, you’re risking your money, so you should arm yourself with all the facts before going in.

  • Published:
Instagram CEO Kevin Systrom. play

Instagram CEO Kevin Systrom.

(Reuters Pictures/Lucas Jackson)

If you’re looking to step up your game when it comes to marketing your business on Instagram, you should look at Instagram advertising — the payout can be incredible. 

Naturally, as with all kinds of advertising, you’re risking your money, so you should arm yourself with all the facts before going in. And that involves knowing what your audience would like. 

Because people go to social media for different reasons, you should test the waters first using these three tips:

Instagram logo play

Instagram can make or mar a brand image

(General Demolition)


  • Awareness: You want to expose your posts to as many people as possible so you can expand your reach and increase your page engagement. That’s why you should expose your posts to audiences who have been specifically targeted based on the likelihood that they pay some attention to your ads. Remember, these posts could expose more people to your brand and thus grow a larger following.

ALSO READ: 5 accounts every entrepreneur should follow

  • Consideration: This is the part where you have to consider what you want all that exposure to do for your business. Is your aim to send people to your website? Or is it to get them to install your app? It could even be views for a promotional video or customer testimonial on your product/service. 

  • Conversion: You’ve pulled all the stops, tried a few things and tweaked a few other. Now you have to follow the data from your “test” campaigns and see what worked when, where, and how well it worked. That will serve as the blueprint going forward since it will provide you with all the insights you need to produce content that is guaranteed to be engaging for your audience.

instagram and real estate play

instagram and real estate



When you’re marketing your business on media-specific platforms like Instagram (primarily photos), you want to know what the people want. Once you know how to go about getting that information, the rest is going to be a breeze. 

Do you have any tips for entrepreneurs trying out Instagram marketing? Share the in the comments section below. Happy hunting!

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