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Snapchat Social app’s Spectacles device not looking so spectacular now

The sales of the camera-recording device has not been very encouraging for the millennial-friendly app.

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snapchat play


(Lucy Nicholson/Reuters)

Snap’s video recording device Spectacles is not doing so well in the market  for the popularity it assumed it’s gotten.

Last year 2016, Snapchat now Snap Inc. introduced Spectacles, a pair of sunglasses that records and shares videos to Snapchat.

Despite the initial hype, Snap's Spectacles are a commercial flop. play

Despite the initial hype, Snap's Spectacles are a commercial flop.

(REUTERS/Brendan McDermid)


After hyping it with experiential marketing, millennials grabbed  and embraced it but so far the fanfare seems to have died down.

Snapchat CEO Evan Spiegel. play

Snapchat CEO Evan Spiegel.

(Michael Kovac/Getty Images for Vanity Fair)


So far Snap has only sold 150, 000 units of the device, and according to internal data from Snap, less than half of those who own a pair of the camera-equipped specs continued to use it a month after purchase.

ALSO READ: Evan Spiegel says this is the top thing his employees have asked him to get better at as Snap’s CEO

Snap is operating at a loss currently with thousands of the Spectacles sitting in warehouses in China. Jobs have had to be cut and further investment in the hardware market for Snap has been put off indefinitely.

It’s been challenging times for the hardware market players and investors, with phone screens of the big companies developing various faults, and the smartphone devices not selling altogether.

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