This Kenyan company is taking the fight to Uber by launching taxi, okada services

There are already several on-demand taxi services in Kenya, and Nairobi in particular. First of those that comes to mind is Uber.

Sendy

The startup, which has expanded its services beyond Nairobi to Kisumu and Thika, is moving beyond just using motorcycles (or boda boda as they are called in Kenya) to vans and trucks for intercity deliveries.

Most times, on-demand taxi companies are the ones who take the leap and add delivery services to their portfolio. Just look at Uber and Ola. Sendy, however, is rewriting that trend.

The delivery services company is moving beyond that and launching its on-demand taxi and boda boda (read :okada) services in Nairobi this Friday, July 8, 2016, according to a report from Innovation Village.

The report also says that Sendy has been testing its on-demand taxi services with its existing corporate/business customers and is now opening the new service up to the larger consumer market in Kenya.

Though there is nothing wrong with the new business direction Sendy is taking, it still has a lot of competitive hurdles to overcome. There are already several on-demand taxi services in Kenya, and Nairobi in particular. First of those that comes to mind is Uber, which announced its presence in yet another Kenyan city just last week. There is also MondoRide, LittleCabs, Taxify, MaraMoja, and PewinCabs, to round of the lesser known competitors.

Does this mean Sendy is doomed? Only time will tell. But there is no doubt that the company needs to find a way of differentiating itself from the competition whilst still leveraging its current customer base in the on-demand package delivery segment.

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