Nigerian firm expands its business to Kenya & Ghana, introduces kiosks

iROKOtv has expanded its business to two other African countries by launching local operations and introducing iROKOtv kiosks in Kenya & Ghana.

The firm has set out to hire sales managers in these markets with a view to ramp up its customer base and increase revenue by signing-up new subscribers. This move has exuded great enthusiasm for the firm by Nollywood and Internet TV lovers who have noted that Nollywood already has a foothold in the two new markets (Kenya and Ghana).

With introduction of kiosks, offices and new team in these markets, iROKO is optimistic it can increase its user numbers

As Internet tv continued to gain acceptance in Africa aided by affordable data and higher Internet penetration, iROKO is optimistic it can rack up its user numbers, partnerships and revenues in Kenya and Ghana.

However, the firm intends to build on its success story in Nigeria by adopting the same approach that propelled its growth here in these markets.

While speaking to TechMoran, the CEO and Co-founder of iROKO Jason Njoku said “education and engagement worked really well in Nigeria. We believe that is the path to building a robust, long term subscription community across tier 1 African cities. This is why we’re looking to grow our presence in Kenya and Ghana over the coming months, to ensure we can connect better with our Nollywood communities across the continent.”

Internet TV service has become more popular in 2017 due to the strides made by firms such as Netflix, iflix, Showmax, Amazon Prime Video among others.

The kiosks themselves have been tipped to bring success to the firm in Kenya and Ghana due to powerful branding which was perfected by other companies like Coca Cola, Safaricom's M-Pesa and agency banking in the past.

This won't be the first time iROKO is making a business foray into an African country. In Rwanda, the firm bundled over 4000 movies and television series with Tigo 4G bundles. This deal shows that iROKO, who primarily deals in online, is tapping into revenues from offline-to-online sales.

iROKO, in 2016, announced deals with French coy CANAL+ and existing investor Kinnevik AB which totals $19m to cater to content development and capital funding. The funds were to be channeled into local content financing and production, as well as its product and engineering teams in Lagos and New York.

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